5 Day Website Marketing Challenge Page 4

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A FORMULA FOR YOUR HOMEPAGE

The fact that you’re even reading Day 4 tells me something about you…

You’re in this for the long haul.

Not only did you sign up for the 5 Day Website Marketing Challenge, but you’re actually doing the work.

Because guess what?

Most people won’t.

They will find a reason to quit because…

…the work we’re doing doesn’t result in instant gratification.

…I haven’t revealed a “top secret method to help you 10x your traffic or get 1000 email list subscribers in 30 days“.

…I haven’t taught you how to make a landing page or use the latest Instagram feature to skyrocket your traffic.

So…

I’m not going to teach you any of that.

That’s not how I roll.

I’m sharing the fundamentals that work no matter what tactic you chose to get the attention of your ideal client.

Those fundamentals are your words.

The words you use to get the attention of your ideal client.

Which leads me to what we’re going to do in Day 4:

We’re going to put words that resonate with your ideal client in the right places on your homepage.

Why? It’s the most visited page on your website.

• It’s the link on all of your social media bios.
• It’s the link people share when they send it to their friends.
• It’s the link in the bio of your guest posts.

So if it’s the most-visited page on your website…

…and all roads lead to your email list…

…then your homepage has ONE JOB.

Capture that email address.

Here’s the formula:

• Logo
• Navigation Menu
• Banner Image with YOUR FACE in it + Your Tagline (who you work with & results you deliver)
• Irresistible Freebie Call to Action
• Email Optin Form with button
• A “Letter” to your ideal client
• Freebie Call to Action AGAIN
• Email Optin Form with button AGAIN

So today, we’re going to write this letter to your ideal client.

• Grab a pen and paper.
• Set a timer for 15 minutes.
• Imagine that you can only have one client for the rest of your life. And this one client will pay you however much money you want every month. Imagine this one client is perfectly matched to your skillset and motivated to get results. And all you gotta do is help them understand that you are the right person to help them.
• Write a letter to this one client as if you’re speaking directly to her/him. Here’s what to include:
• A description or explanation of what you understand their problem to be.
• Show empathy for how it makes them feel.
• Give an overview of how your freebie can help get results.
• Share why you’re so passionate about giving them information to solve this problem.
• A description of how they can feel or what their life can be like when they no longer have to deal with this problem.
• An invitation to join your email list and get your freebie.

Here’s what to avoid in this letter:

• Speaking to multiple people. Avoid saying things like “Busy moms struggle to be more organized. I understand how they feel because I’m a busy mom too. My freebie helps busy moms get organized.” In that example you’re talking to all busy moms, instead of just one person. Don’t say “they,” say “you”.
• Being vague. “Busy moms” is vague. “More organized” is vague. Be specific about real situations that busy moms find themselves in. What does “more organized” look like in real life? Describe it in full detail – because it’s those details that will have your ideal client thinking, yep, that’s me! Yep, that’s me too!

After you’ve got your letter written, email me at shannon@wp-bff.com and just say “Wrote my letter!” (you can share the whole thing with me if you want).

Tomorrow we’re going to talk about how much you should be blogging, and what to do with those email subscribers after you get them on your email list.

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