Hey there!👋
Our team, support and all product sales will be offline December 22 – January 3 for our annual holiday break. 
Wishing you all a safe, happy, healthy holiday season from Team Shannon Mattern!
Our team, support and all product sales will be offline December 22 – January 3 for our annual holiday break. Wishing you all a safe, happy, healthy holiday season from Team Shannon Mattern!
Direct Download Link: https://vimeo.com/156154701/c77cd150ba
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This is the secret sauce for really knowing if what you’re doing online is working! It doesn’t matter if you have thousands of people visiting your website if only ten of them are joining your mailing list! If you don’t get them to “convert” (as all the fancy online marketers say) then it’s unlikely you’ll ever have an opportunity to communicate with them again.
Creating goals and then looking at the different demographics and traffic sources to see where your conversions are the highest tells you a TON about where to put your marketing efforts and dollars!
1 | Set up a goal to track conversions for your email optin. | |
2 | In one month, log back in and look at your audience demographics and look at the goal conversions for age and gender. | |
3 | In one month, log back in and look at your acquisition over and look at the goal conversions referring sites. | |
4 | Note some changes you think you could make to your marketing strategy based on what you’ve learned. | |
5 | Schedule time to implement those changes. | |
6 | Schedule time at the end of each month to review your analytics and implement changes to your marketing strategies and enhance SEO and opt-ins on key pages and posts. |