Serious Side Hustlers

CLIENT CLARITY WORKSHOP

Start here. Get crystal clear on your idea client and put together a plan for you to not only find them online but to figure out exactly what to offer them that’s in your zone of genius.

You’ll get the Client Clarity Workbook to with a few exercises to complete before the workshop and where you’ll develop your plan during the workshop.

WEBSITE COPY GUIDE

The Website Copy Guide walks you step by step how to strategically write the copy for each section of each page of your website. Includes strategy, take and tweak templates and examples of the copy in action to guide you through writing your own compelling website copy! Click the image to download the PDF guide and get started!

FREEBIE FACTORY WORKSHOP

If you have no idea what to create for your freebie so you can build your email list, this workshop is perfect for you.

I’ll give you an exercise to do before watching the workshop so that when you do, we have solid information to work from and you’ll walk away with a plan for creating your freebie.

KEYWORDS & CONTENT CALENDARS

After this workshop you’ll walk away with a plan to create consistent, keyword-rich content that your ideal client will love!

Not only will we figure out what keywords your ideal client is searching for, we’ll come up with a customized calendar for you to create content they care about – and you’ll walk away with a plan to actually make it happen!

TRAFFIC TRACTION

During this workshop you’ll develop a personalized strategy to drive traffic to your website.

Knowing your ideal client like they’re your BFF, having your freebie in place and a plan to create keyword rich content, now we’ll work on exactly what to do with that content to get it in front of the right people (and get them back to your website and onto your email list)

EMAIL MADE EASY

Relationships are built in the inbox.

You’ll walk away from this workshop with your customized email marketing strategy and calendar so you’ll know exactly what to send your email list, when to send it, when you’re promoting and when you’re delivering value.

PAINLESS PLANNING

Set yourself up for success this year with this workshop where I’ll walk you through the exact process I use to plan and prioritize my days, weeks, months and quarters.

You’ll be all set to hit the ground running after you’ve built your website!

YOUR 90 DAY MARKETING ACTION PLAN

This 90 day action plan is going to outline exactly the steps to take to start driving traffic to your website. Each week, you’ll layer on a new tactic, and all of the videos below will help you to implement what you’ll find inside of the plan.

WORDPRESS TIPS, TRICKS & HACKS

Learn how to use the WordPress visual editor like a pro! In this course you’ll learn your way around the video editor, the media library and understand exactly how to format your content to make it look the way you want!

MAKE PLUS – ADVANCED PAGE LAYOUTS

If you’re using the Make Theme, this tutorial will show you how to use the upgrade Make Plus for advanced page layouts so you can unlock the power of the Make Theme for your business!

GETTING YOUR WEBSITE READY FOR GDPR

Here’s how to implement the European General Data Protection Regulations on your website.

MAINTAINING YOUR WORDPRESS WEBSITE

Learn how to keep your website updated, backed up and secure so that you don’t get hacked!

CANVA MASTER CLASS

Take a deep dive into Canva for Work and learn how to create all of the graphics you’ll need to market yourself online!

PHOTOSHOP 101

Discover how you can use Photoshop to edit professionally-designed graphic templates that you can purchase on Creative Market and customize them for your brand!

VIDEO CREATION MASTER CLASS

Learn how to record, edit and produce videos for your website, blog, freebie and social media!

MAILCHIMP MASTER CLASS

Learn how to build your email list, build loyalty and convert subscribers into customers with MailChimp.

SOCIAL MEDIA MASTER CLASS

Understand exactly how to connect Facebook, Twitter, Instagram and Pinterest to your website and how to use them to drive traffic to it so that you can convert those visitors to subscribers.

SEO MASTER CLASS

Understand exactly how to use Search Engine Optimization to drive traffic to your website so that you can turn those visitors into subscribers.

LIVESTREAMING MASTER CLASS

Understand exactly how to use Facebook Live to drive traffic to your website and create content for your blog – automatically!!

FACEBOOK ADS

Understand the basics of creating Facebook Ads, finding your target audience on Facebook and running ads.

GOOGLE ANALYTICS

Understand how to use Google Analytics to track your efforts, see how much traffic is coming to your website, what your most popular pages and posts are and where to optimize your list-building efforts.

SALES PAGE TEMPLATE

Here’s exactly how to write a compelling sales page for your product to turn your subscribers into customers! 

ONLINE COURSES & MEMBERSHIP SITES WITH OPTIMIZEPRESS

OptimizePress is a great, affordable place to start when building your first online course or membership site! Learn how to build a free online course, a paid online course, and a membership site with this $97 plugin.

SELLING PRODUCTS & SERVICES ONLINE

This course includes modules on setting up WooCommerce (the industry standard e-commerce plugin for WordPress), Easy Digital Downloads (for selling e-books and other digital products) and Acuity Scheduling (for coaches and consultants selling coaching services).

AFFILIATE MARKETING

Earn commissions by promoting other people’s products! Learn how to find affiliate programs online and how to do affiliate marketing the right way.

OVERCOMING IMPOSTER SYDROME

Learn how to overcome imposter syndrome so that you can promote yourself online and feel super-confident doing it!