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Ready to stop wasting time + money on marketing strategies that keep you busy, stuck and broke + focus on a repeatable system that works? Join the Website Marketing Lab now!

Find your ideal client online, market yourself, get website traffic, subscribers + customers.

If you're starting an online business, but you don't know how to market yourself or get clients, you're in the right place.

Everyone made it sound so easy… and you’re doing all the things you think you’re supposed to be doing! You built a website and put your heart and soul into every detail of your About Me page because you heard it was the most important page on your website.

You set up all your social media profiles and an optin form for your email newsletter. You’re writing blog posts and sharing them on social media.


The Website Marketing Lab can help you change that.

A proven system for marketing yourself without ads, algorithms or social media audiences.

You're willing to do the work... It's just that nothing you're doing is actually working, or you're not even really sure where to start.

And this isn’t just a hobby for you – it’s your dream. You want the freedom, flexibility and financial independence that comes from being self-employed. You want this to work. You’ve seen other people make it work.

Any of this sound like you?

What if you could market yourself without complicated funnels, ads or spending every waking moment on social media?

What if you had a step-by-step roadmap of exactly what to do to market yourself and get clients and you never felt like an annoying, fake salesperson? 

Here’s what your business is about to look like:

and you're confident that you're doing it right.

I know, I know...even if you believe all of this is possible, it probably feels a million years away… but it doesn’t have to be that way.

I tried all the trendy online marketing tactics and found myself burnt out, frustrated, and wondering if I’d ever have the freedom I thought I’d have once I was my own boss…

And while I was blowing money on courses and tactics with nothing to show for it, what was actually working for me was a strategy I’d put in place on day one.

When I finally decided to stop chasing shiny objects and focus on one specific strategy, everything changed.

“Shannon, it’s been an exciting week! (weeks?!) I’m gaining traffic to my site and increasing signups to my email list. Getting in the flow of writing content (blogs and email). Just now received a deposit from literally, MY IDEAL CLIENT! It’s happening!!! Thank you. Thank you. Thank you. Thank you.”

– ELYSE ROBERTSON, Websites for Wellness

Introducing the...

A marketing coaching program that will teach you a repeatable, step-by-step strategy for marketing your unique business online.

Say goodbye to overwhelm and frustration because your new step-by-step marketing plan is waiting!

I know this probably sounds like just another online course that’ll give you information on marketing and then leave you to figure out how to implement everything on your own.

You might think you’re not techie enough or that the market is too saturated or that it’s too late, you’ve missed the train. Or that just because it worked for me doesn’t mean it’ll work for you… 

But the Website Marketing Lab is different.

“One of my marketing experiments led to a contract for regular consulting for six months. The value of your course is incredible.

– ANDREA SHIREY, One Nine Design

When I started my business, I had zero traffic, zero email list subscribers, and zero customers.

I eventually figured out how to steadily grow and make money, and made enough to quit my day job.

And that’s when I got scared, and I felt a sense of urgency to grow fast.

I started trying tactics that promised to “explode my traffic” and result in a “six-figure launch” and “exponential growth.”

None of it worked. My traffic didn’t explode. My “launches” flopped.

But I was still bringing in money every month, and I discovered that I’d planted a few key seeds early on that were bringing me consistent, quality traffic.

When I started focusing on that core strategy, everything changed. That proven, core strategy is exactly what I walk you through inside the Website Marketing Lab.

“Shannon helped me change how I think about marketing, and now I have specific and simple steps to follow that allow me to feel like an authentic person who isn’t trying to get money from everyone. I know I have a specific audience that will benefit from what I have to offer, and I have tools to talk to them in a way that is genuine and meaningful to them, rather than in a way that is annoying and sales-y.”

– TIA HAYCOCK, Tia’s Leos

here's the proven strategy:

“I used the 111 Method and landed an interview with a pretty well known “influencer” in the decorative painting world! I’m so excited thank you Shannon!”

Jayne Whittles – Jayne Whittles, Decorative Painter + Wholesale Paint Supplier at Chalk Mercantile + Autentico Paint USA

here's what you'll do:

total value: $1997

“Before I found the Website Marketing Lab, I had no idea how to market my website. Everything I was doing did not work at all. I spent lots of money for training for SEO and worked hard on it but never saw any results for my hard work. Shannon has given me a plan and strategy that works, and I’m taking action. I feel very confident now that I am actually moving in the direction to help family caregivers.”

– DONNA HARRIS, Donna The Crazy Caregiver, Elderly Caregiving E-Course

here's how I'll support you:

plus these bonuses:

“Before joining the Website Marketing Lab, I felt scattered and unsure of where I was taking my business. I also struggled with imposter syndrome and feeling as if what I was creating and putting out in the world had all been done before.

The Website Marketing Lab taught me how to market myself through real and authentic connections that are worth 1000x more than trying to get people to blindly follow you on social media. This program has taken an impatient girl and made her see the possibilities and the benefits of being patient with the awesome process that Shannon lays out!”

– KELLI FEMRITE, The Working Mom Collective


$1297 $697


$129 $97

“Before joining the Website Marketing Lab, I was struggling with getting email subscribers. I had made freebies in the past, but it was from a place of truly solving my client’s problem and providing a lot of value. I was afraid of giving too much away.

Shannon provided so much value in her free training that joining the Website Marketing Lab was a no brainer. I signed up almost immediately. Plus Shannon is just so real and doesn’t speak over my head.

I saw how providing so much value ahead of time made it easy for me to buy this course and the same is true for my clients as well. I had never heard the strategy Shannon teaches to create a freebie and its brilliant. 

Now I’m so much more confident when I create content because it’s coming from a place that I know truly benefits my clients, not just from a place of ‘trying to get subscribers’.”

– KAYLA EGGENBERGER, Free 5 Day To-Do List Detox

how to enroll

“When I joined the Website Marketing Lab, I already had a blog, but it was languishing in obscurity. I hadn’t worked on it in years. I was in the process of retiring from my day job and wanted to focus my full attention on creating a blog that would both be a resource for the quilting community and provide a small income for me. I knew that there was a lot about marketing that I didn’t know so I signed up for Shannon’s freebie.

I joined the Website Marketing Lab because I figured if she gave so much away for free, she must have a very valuable paid program. I was right:-))”


This is for you if...

This is not for you if...

“Before I found the Website Marketing Lab I was struggling with marketing my services and products, specifically how to paint a compelling picture of what I’m offering in a way that will draw my market to it.

Since joining, I’ve learned how to tell my story and create a digital dialogue with my market as I offer them value THEY want, need and appreciate (even when they might not even know they want or need it)! The Website Marketing Lab has given me the tools to build trust online.”


Frequently Asked Questions

I really only want you to join the Website Marketing Lab if you can feel super confident that it’s going to take you from a website that’s getting barely traffic and an email list that’s not growing to a website that’s getting targeted traffic, a growing email list and knowing exactly how to market yourself. If you’re still on the fence about enrolling, let me help you make a decision one way or another.

Here’s what people are asking me before saying yes to the Website Marketing Lab

It doesn’t need to be done before you join, but you’ll need a Home and About page up to start the marketing experiments inside the program. Seriously, just two pages. That’s all you really need to get started.

In fact, what you’ll learn inside the Website Marketing Lab will help you finish your website even stronger so that as soon as you take down that coming soon page you will know exactly what your next steps are to start driving traffic to your site and start building that email list!

Nope! While that’s what I teach in my Free 5 Day Website Challenge, you do not have to use WordPress to execute the strategies I teach in the Website Marketing Lab.

Where you might need to do some extra research is when I teach something in the tech library that’s WordPress-specific, but I can assure you that there are ways to do the same thing on other platforms.

If that’s you and you get stuck, that’s what the Website Marketing Lab Facebook Group is for – you and I will put our heads together to figure out the best way forward for you.

The Website Marketing Lab is for people who are new to online marketing, not just new to online business. If you’re really clear on your ideal client and you’ve been in business many years then you’ll be able to move a little bit faster through some of the exercises that we’ll leverage later in our marketing experiments than people who are newer to online business.

There is no such thing as being behind.​

I’m going to send you a weekly email for 12 weeks introducing each module and the action steps for that module, but you can totally move at your own pace.

The course is designed to be highly structured – you move through it in order, you complete your action steps in order and that can totally be done on your own timeline, as fast or slow as you want to go!

Whether you join the Website Marketing Lab or not, at some point it’s time to shift a big chunk of the time you’re spending learning skills, tactics and strategies to MARKETING so that you can start getting results.

That’s what we do in the Website Marketing Lab. I’ve bought a lot of online courses too (I love learning!!) and what I’ve found is that I’m always going back to them to hone a specific skill I need to learn to as I’m taking action in my business.

The Website Marketing Lab can help you start taking action on things you’ve already learned in other courses, and those other courses can be an awesome resource for you as you move forward in marketing and growing your business!

You don’t have to know exactly how you’re going to monetize before you get started building an audience.

And if you build an audience FIRST before you have anything to sell, that benefits you in a few ways – you’ll have people to ask to validate that you’re selling what they want, you have people you can ask to beta test, and you have people you can launch to. It’s a great idea to build the list BEFORE you build the product!!

Nope, because we’ll actually work on that in even more depth inside of Website Marketing Lab. And you’ll have the opportunity to get feedback on what you create and tech tutorials to help you create it.

Seriously, you do not have to figure this all out on your own!

Some weeks will be lighter than others, but plan to set aside 5-10 hours a week on average. That’s what you’ll need to commit to the marketing work we’re doing to really see results. If that’s an hour or two a day during the week or a big chunk of time on the weekend, it really doesn’t matter as long as you take action.

Inside the Website Marketing Lab, I have short, to the point tech tutorials that teach you exactly what you need to know to create your freebie and market yourself.

They’ll walk you through the tools you’ll use to create your freebie.

Most importantly, I teach you how to keep it super simple (and still deliver tons of value).

The bare minimum you need to successfully implement what you learn is a website, an email service provider (there are free and paid options) and graphic design software (Canva has free and paid options).  

Nope! Part 1 of the Website Marketing Lab will teach you how to figure out what to create for a freebie, show you how to make it and show you how to set up all the tech.

And yes, you do need a website to be able implement what you learn in this course, which I teach you how to build inside of the Free 5 Day Website Challenge.

You will need to have your website and freebie complete before you start the Marketing Experiments in Part 2 of this course.

Some people find that having clarity on their marketing and marketing plan actually helps them build their website.

There is no such thing as getting behind. Follow each module and complete each action step in order – on your own timeline.

You know as well as I do that the world is not perfect. Life is going to happen, the only thing that matters is that you pick up where you left off and that you don’t stop.

And if you need some strategies to help you make sure you make time for the work and complete it, you’re gonna love the Painless Planning bonus you get when you enroll!

They happen every Tuesday at 2PM EST – and if you can’t make it live, you can post your question in the Live Q&A thread that I post every week and I’ll answer it live.

As long as you show up (either to Live Q&A sessions or by posting your questions in the Facebook Group), I commit to giving you feedback.

I have another  Facebook group that has over 2,500 people in it taking the Free 5 Day Website Challenge and I answer every single one of those questions every week.

I can assure you that I won’t leave you hanging!!

Yes! Here’s the Refund Policy. There’s a 14-day no questions asked refund policy – all you gotta do is email me and let me know you want a refund (I promise I’m super nice about it!) I trust that you’re not just trying to rip me off and that you’ll ask for a refund if you legit get in the program and find that it’s not right for you. I do recommend giving yourself a full 90 days to learn, build and start taking action to get traffic. But you’re cool with that because you’re in it for the long-haul, right?

When you enroll, you’ll get a bonus workshop all about how to plan your time so that you can execute on the action steps. Its the same strategy I used while growing my business alongside my full-time job, and the one I still follow today.

What you do inside the Website Marketing Lab is more than what you get in a typical course. 

You’re not just learning concepts, you’re taking action.

It’s a step-by-step roadmap to help you find your ideal client online, create an irresistible freebie to get them to your website and onto your email list and help you identify the marketing strategies that work best for you and your target audience.

Plus you have the opportunity to get 1:1 strategy and advice for your unique business during the weekly live Q&A’s.

No other marketing course out there will give you this much support for this price.

If you are consistently adding 100 email subscribers or more a month with what you’re currently doing, then the Website Marketing Lab may be too beginner for you. If not, it’s probably just what you need!

The Website Marketing Lab is designed to take something that can be really overwhelming for someone whose expertise isn’t marketing and breaks it down in small action steps that you take in order.

You watch a short video module, learn a concept, and take action on it – and there are video tutorials on any tech you need to learn to execute the action steps in the Tech Library. If you can follow the steps, you can do it!

Inside the Website Marketing Lab, I teach the 5 Step Formula for Marketing Your Online Business, and some of the steps involve social media.

I’ll teach you methods to use social media effectively to get the attention of your ideal audience and make signing up for your email list a no-brainer.

You’re not gonna be spending all your time on social media. You’ll use it very strategically while you’re doing marketing experiments.

In order for social media to be effective, you need to know exactly what your audience wants and how to get their attention (and how to build an algorithm-proof relationship with them outside social media). That’s what you’ll learn how to do in the Website Marketing Lab.

It’s self-paced, so it’s never really “over” so you can ask for help any time.

There’s a weekly Live Q&A in the Facebook group (you can even join the livestream and we can talk face to face!) that you can take advantage of at any time (you get lifetime access) and I’m in the Facebook Group a few times a week answering your questions.

The FB group isn’t for you to help each other (although it happens and it’s awesome) but its for me to be able to help you (and have the whole group benefit from hearing the answers to your questions!

You get instant, lifetime access to the entire course and any bonuses you’re entitled to.

That’s pretty common! It used to be that Facebook groups were a great place to market your freebie, but more and more people aren’t allowing any kind of promotion in their groups.

The good news is that the methods I teach you to market yourself online and get your freebie in front of your ideal client online doesn’t require you to market your freebie in Facebook groups (or buy ads on social media).

Your ideal client doesn’t have to be tech savvy to buy online, they just have to be online to buy online. A 2017 Truth About Online Consumers report found that Baby Boomers shop more online than millennials! The Website Marketing Lab will help you figure out where your ideal client is spending their time online so that you can get their attention.

If you’re certain that your ideal client is not online, then the Website Marketing Lab is not for you.

Great question! I believe that online marketing can work for any niche, and we have a wide range of people serving all kinds niches inside the program.

But I’d love for you to send me an email ( and let me know what your niche is and I’ll give you my honest opinion.

I only want you inside the course if you can feel confident that it’s right for you!

I’m not just teaching you a bunch of concepts in this course that you have to figure out how to implement on your own. I’m teaching you what works, why it works, and then walking you through the exact action steps to execute on what works.

Those action steps result in you creating a shareworthy freebie – something tangible that you can give away in exchange for an email address. Then, you’re going to get a workbook for every marketing experiment that walks you step by step through another series of action steps to market that freebie online.

There’s no grey-area, no wondering what to do or how to do it. It’s me telling you exactly what to do to market yourself.

It’s pretty black and white – if you do the action steps, you’ll get email subscribers. If you don’t do the action steps, you won’t get email subscribers.

Imagine going to bed on Sunday night and not dreading going to work on Monday morning.

What if you didn’t have to have another soul-sucking day at the office or sit in rush hour traffic ever again?

What if you worked from home and made a living doing something you’re passionate about?

What if you did what you loved, every single day?

Because you CAN. And I can help you get there.

Join Risk Free.

I’m going to walk you through how to market yourself so that you can create a successful and profitable online business.

And if you take action on what I show you, you will make progress. That’s why I guarantee the program.

You can join the Website Marketing Lab 100% risk free.

You can cancel at any time within the first 14 days and get your money back – no questions asked.

If you have more questions about whether or not the Website Marketing Lab is right for YOU, just email me at and ask.

I’ll tell you the truth. Like I said, I only want you to enroll if you decide it’s right for you!

And if that decision leads you to joining us inside the Website Marketing Lab, then I’ll look forward to working with you!

As you think about joining, if you’re feeling overwhelmed and wondering how you can fit it in to your life, I want you to know this:

When your time is focused on taking action on actions that will help you grow (rather than spending time learning and perfecting), you will get results.

Five years ago I never would’ve dreamed that I’d have started my own business, let alone been able to make enough money to do this full time. I went from a day job that drained me to building an online business that replaced my 6-figure day job salary.

Not because I was an expert, but I wanted my life to change so badly that I spent more time experimenting and doing than I spent perfecting and waiting for perfect timing. And in the process I was able to create a successful, sustainable, profitable business.

This can happen for you too, and the Website Marketing Lab will show you how.