website


MARKETING+LAB

Market your business like a boss (even if you feel like a total imposter) so that you can stop waiting for people to find you online and finally start getting clients.

If you're starting an online business, but you don't know how to market yourself or get clients, you're in the right place.

Everyone made it sound so easy… and you’re doing all the things you think you’re supposed to be doing! You built a website and put your heart and soul into every detail of your About Me page because you heard it was the most important page on your website.

You set up all your social media profiles and an optin form for your email newsletter. You’re writing blog posts and sharing them on social media.

And NOTHING. IS. HAPPENING.

And it’s bumming you out because you really want this.

It’s not just a hobby for you – it’s your dream. And you’re desperate for the freedom, flexibility and financial independence that comes from being self-employed.

You’re willing to do the work.

You want this to work. You’ve seen other people make it work.
You KNOW it can work. You just want to know exactly what to do and you’ll do it!

Do any of these sound like you?

  • You're totally new to online business and feeling clueless about what to do to market yourself and get clients.
  • You're overwhelmed by all the advice out there (and not actually starting because you don’t know where to start).
  • You feel super uncomfortable, like you’re bragging or showing off when you think about marketing yourself. 
  • You're exhausting yourself trying to keep up with all the latest online marketing trends.
  • You're tired of going it alone, feeling unsure about what you’re doing and struggling to stay motivated.
  • You're frustrated that the few website visitors you actually are getting aren’t booking or buying.

What if you could market yourself without complicated funnels, ads or spending every waking moment on social media?

What if you had a step-by-step roadmap of exactly what to do to market yourself and get clients and you never felt like an annoying, fake salesperson?

Here's what your business is about to look like:

  • You actually look forward to marketing because you know how to do it, it feels natural, and you don't feel like an imposter anymore.
  • Your overwhelm is gone because when you make time to sit down to work on your business, you know exactly what to do next.
  • You're confidently saying NO to the next shiny marketing tactic you saw in a Facebook Ad because you're actually seeing progress with your marketing.
  • You're staying motivated and taking consistent action because you have like-minded people cheering you on and helping you navigate the tough stuff.
  • You're planning your day-job exit strategy because you're finally getting clients (and you know how to get more).

and you're confident that you're doing it right.

I know that even if you believe all of this is possible, it probably feels a million years away… but it doesn’t have to be that way.

I tried all the trendy online marketing tactics and found myself burnt out, frustrated, and wondering if I’d ever have the freedom I thought I’d have once I was my own boss…

And while I was blowing money on courses and tactics with nothing to show for it, what was actually working for me was a strategy I’d put in place on day one. And when I finally decided to stop chasing shiny objects and focus on that one specific strategy, everything changed.

“Shannon, it’s been an exciting week! (weeks?!) I’m gaining traffic to my site and increasing signups to my email list. Getting in the flow of writing content (blogs and email). Just now received a deposit from literally, MY IDEAL CLIENT! It’s happening!!! Thank you. Thank you. Thank you. Thank you.”

– ELYSE ROBERTSON, Websites for Wellness

Introducing the...

WEBSITE MARKETING+LAB

A repeatable, step-by-step strategy for marketing your business online without ads or building an audience on social media.

Say goodbye to overwhelm and frustration because your new step-by-step marketing plan is waiting!

The Website Marketing Lab is all about helping you find your ideal client online and market your programs and services to them in an authentic way so that you can confidently turn them into customers.

I know this probably sounds like just another online course that’ll give you information on marketing and then leave you to figure out how to implement everything on your own.

You might think you’re not techie enough or that the market is too saturated or that it’s too late, you’ve missed the train. Or that just because it worked for me doesn’t mean it’ll work for you… 

But the Website Marketing Lab is different.

“One of my marketing experiments led to a contract for regular consulting for six months. The value of your course is incredible.“

– ANDREA SHIREY, One Nine Design

Hi , I'm Shannon!

I’m a former web designer that now teaches entrepreneurs how to build their websites and market themselves online.

When I started my business, I had zero traffic, zero email list subscribers, and zero customers.

I eventually figured out how to steadily grow and make money, and made enough to quit my day job. But that’s when I got scared, and I felt a sense of urgency to grow fast.

I started trying tactics that promised to “explode my traffic” and result in a “six-figure launch” and “exponential growth.”

But none of it worked.

My traffic didn’t explode. My “launches” flopped.

But I was still bringing in money every month, and I discovered that I’d planted a few key seeds early on that were bringing me consistent, quality traffic.

When I started focusing on that core strategy, everything changed.

That proven, core strategy is exactly what I walk you through inside the Website Marketing Lab.

“Shannon helped me change how I think about marketing, and now I have specific and simple steps to follow that allow me to feel like an authentic person who isn’t trying to get money from everyone. I know I have a specific audience that will benefit from what I have to offer, and I have tools to talk to them in a way that is genuine and meaningful to them, rather than in a way that is annoying and sales-y.”

– TIA HAYCOCK, Tia’s Leos

here's what we'll be doing together:

  • Get clear on your ideal client so you know exactly how to find them online (and what to say when you do).
  • Create a Shareworthy Freebie that helps you market yourself, get traffic and grow your email list on autopilot
  • Know exactly what to send your email list, week after week – plus get my best ninja email tips to find out exactly what your audience wants you to create next!
  • Understand how to spread the word about your business in a way that feels natural and authentic and how to figure out what’s working (and what’s not!)

here's how you'll start marketing + getting traffic:

  • You'll use the 1-1-1 Method to step through a series of marketing experiments designed to help you market yourself, get website traffic and build your email list.
  • Learn what you should expect for results, how to measure yours against the standard benchmarks, and know exactly what to change if you're not quite hitting the mark so that your confidence never takes a hit and you keep going.

here's how you'll turn subscribers into customers:

SUBSCRIBER TO SALE BLUEPRINT BONUS TRAINING

Learn exactly how to turn website traffic into customers. Learn how to confidently make offers, write + design a sales page, exactly how many emails to send to your list when you're making an offer (and exactly what to put in each email) without feeling pushy or sales-y.
($1000 value)

here's how you'll take action + stay on track:

  • Every module and marketing experiment comes with a printable workbook with specific exercises to complete and a checklist of action steps so that you're never at a loss for what to do next.
  • This is where you go to ask questions, get advice on how to apply our strategies to your unique business and get the clarity you need to take massive action!

“Before I found the Website Marketing Lab, I had no idea how to market my website. Everything I was doing did not work at all. I spent lots of money for training for SEO and worked hard on it but never saw any results for my hard work. Shannon has given me a plan and strategy that works, and I’m taking action. I feel very confident now that I am actually moving in the direction to help family caregivers.”

– DONNA HARRIS, Donna The Crazy Caregiver, Elderly Caregiving E-Course

here's what you get:

  • Step by step video trainings that drill down into the 5 Step Formula for Marketing Your Online Business so that you'll understand exactly how to find your ideal client online, get their attention, get them onto your email list, build trust and turn them into a customer. ($800 value)
  • A step-by-step Shareworthy Freebie Creation Framework so that you'll know exactly how to create an irresistible freebie that your subscribers will market for you. ($200 value)
  • The 1-1-1 Method that walks you step by step through exactly how to market yourself so that you're not overwhelmed or worried if you’re doing it right. ($500 value)
  • Printable workbooks for each core module and marketing experiment that walk you through every action step so that when you sit down to work on your business you're focused, organized and know exactly what to do next. ($250 value)
  • Specific action steps for each training module so that you always know exactly how to implement what you just learned. (priceless)
  • A framework for measuring your results so that you can do more of what's working, stop wasting time on what's not working and know exactly what what to tweak to improve (instead of thinking your business idea sucks and giving up on it altogether.) (priceless)
  • Instant Access to the training videos, workbooks, podcast and private member Facebook group so that you can go at your own pace.
  • Access to a private student Facebook Group where you can get your questions answered by me and get feedback from me and your fellow students so that you don't have to go it alone!
  • A Tech Training Library to walk you through any tech you might need to learn to create your Shareworthy Freebie and market yourself. ($500 value)
  • Access to an advanced Marketing Experiment Library so that once you've mastered the fundamentals of how to market yourself and get clients, you can layer on new strategies and find ones that you love doing and work for you. ($500 value)
total value: $3250

PAY IN FULL – SAVE AN EXTRA $167

$997

OR 12 PAYMENTS
OF $97

$97

plus get over $2,500 worth of bonuses!

PRIVATE STUDENT PODCAST

A Private Student Podcast that you can add to your favorite podcast app so that you can easily listen to all the trainings on the go. ($500 value)

PAINLESS PLANNING WORKSHOP

If you think you don't have enough time to market yourself and grow your business, this bonus will teach you the exact same planning method I use to get all the things done in my business.
($97 value)

SUBSCRIBER TO SALE BLUEPRINT

Learn exactly how to turn website traffic into customers. Learn how to confidently make offers, write + design a sales page, exactly how many emails to send to your list when you're making an offer (and exactly what to put in each email) without feeling pushy or sales-y.
($1000 value)

Websites That Make Money Audio Training

Once you've learned how to market yourself and get traffic, this bonus audio course will walk you through monetizing your website beyond just working with clients.
($1000 value)

“Before joining the Website Marketing Lab, I felt scattered and unsure of where I was taking my business. I also struggled with imposter syndrome and feeling as if what I was creating and putting out in the world had all been done before.

The Website Marketing Lab taught me how to market myself through real and authentic connections that are worth 1000x more than trying to get people to blindly follow you on social media. This program has taken an impatient girl and made her see the possibilities and the benefits of being patient with the awesome process that Shannon lays out!”

– KELLI FEMRITE, The Working Mom Collective

PAY IN FULL – SAVE AN EXTRA $167

$997

OR 12 PAYMENTS
OF $97

$97

“Before joining the Website Marketing Lab, I was struggling with getting email subscribers. I had made freebies in the past, but it was from a place of truly solving my client’s problem and providing a lot of value. I was afraid of giving too much away.

Shannon provided so much value in her free training that joining the Website Marketing Lab was a no brainer. I signed up almost immediately. Plus Shannon is just so real and doesn’t speak over my head.

I saw how providing so much value ahead of time made it easy for me to buy this course and the same is true for my clients as well. I had never heard the strategy Shannon teaches to create a freebie and its brilliant. 

Now I’m so much more confident when I create content because it’s coming from a place that I know truly benefits my clients, not just from a place of ‘trying to get subscribers’.”

– KAYLA EGGENBERGER, Free 5 Day To-Do List Detox

how to enroll

Step 1 – Choose your preferred payment option. You can pay in full (and save $167) or be billed monthly. Once you choose your payment plan you’ll be redirected to the secure checkout page. You can pay with either your credit card or Paypal for either option. 

Step 2 – Check your email. I’ll send you a link to the course dashboard, login info, an invitation to the Facebook Group, instructions on how to set up the Private Student Podcast, and exactly what to do first to get started.

Step 3 – Watch the lessons in order and take all the action steps before you move on. You can move as fast or slow as you want through the training modules (you’re never behind) – but you’ll also get a weekly email from me for the next 12 weeks introducing the next module and giving you a heads up on where you might get stuck.

Step 4 – Create the core components of your marketing strategy, complete each marketing experiment and watching your traffic and email list grow!

“When I joined the Website Marketing Lab, I already had a blog, but it was languishing in obscurity. I hadn’t worked on it in years. I was in the process of retiring from my day job and wanted to focus my full attention on creating a blog that would both be a resource for the quilting community and provide a small income for me. I knew that there was a lot about marketing that I didn’t know so I signed up for Shannon’s freebie.

I joined the Website Marketing Lab because I figured if she gave so much away for free, she must have a very valuable paid program. I was right:-))”

– PHOEBE MOON, Scrapdash.com

This is for you if...

  • You're ready to put perfection aside and start taking focused action.
  • You're a coach, consultant, blogger, course creator or service provider who wants to know how to find people that you can invite to join your programs and services.
  • You're willing to put aside your fear and excuses and set aside time every week to work on your marketing.
  • You want your marketing to feel natural and authentic, not fake and forced.
  • You're in it for the long haul, willing to analyze your results, make adjustments and ask for help instead of quitting when it feels hard.

This is not for you if...

  • You know how to find your ideal client online, your email list is steadily growing and you're getting clients (congrats, you don't need the Website Marketing Lab - keep doing what you're doing!)
  • You’re looking for overnight success or instant results or shortcuts.
  • You know you won't make the time, and you’re not committed to taking consistent action to grow your business.
  • You’re not sure what your business is. This program won't help you figure out what business to start, but it will help you market the business you’ve already decided on!
  • You're not willing to ask for help when you feel stuck or get overwhelmed.

“Before I found the Website Marketing Lab I was struggling with marketing my services and products, specifically how to paint a compelling picture of what I’m offering in a way that will draw my market to it.

Since joining, I’ve learned how to tell my story and create a digital dialogue with my market as I offer them value THEY want, need and appreciate (even when they might not even know they want or need it)! The Website Marketing Lab has given me the tools to build trust online.”

– LAUREN BURNETT, Nana Says

Frequently Asked Questions

I really only want you to join the Website Marketing Lab if you can feel super confident that it’s going to take you from a website that’s getting barely traffic and an email list that’s not growing to a website that’s getting targeted traffic, a growing email list and knowing exactly how to market yourself. If you’re still on the fence about enrolling, let me help you make a decision one way or another.

Here’s what people are asking me before saying yes to the Website Marketing Lab

It doesn’t need to be done before you join, but you’ll need a Home and About page up to start the marketing experiments inside the program. Seriously, just two pages. That’s all you really need to get started.

In fact, what you’ll learn inside the Website Marketing Lab will help you finish your website even stronger so that as soon as you take down that coming soon page you will know exactly what your next steps are to start driving traffic to your site and start building that email list!

Nope! While that’s what I teach in my Free 5 Day Website Challenge, you do not have to use WordPress to execute the strategies I teach in the Website Marketing Lab.

Where you might need to do some extra research is when I teach something in the tech library that’s WordPress-specific, but I can assure you that there are ways to do the same thing on other platforms.

If that’s you and you get stuck, that’s what the Website Marketing Lab Facebook Group is for – you and I will put our heads together to figure out the best way forward for you.

The Website Marketing Lab is for people who are new to online marketing, not just new to online business. If you’re really clear on your ideal client and you’ve been in business many years then you’ll be able to move a little bit faster through some of the exercises that we’ll leverage later in our marketing experiments than people who are newer to online business.

You get instant access to the entire course so you can move at your own pace. There is no such thing as being behind.​

The course is designed to be highly structured – you move through it in order, you complete your action steps in order and that can totally be done on your own timeline, as fast or slow as you want to go!

Whether you join the Website Marketing Lab or not, at some point it’s time to shift a big chunk of the time you’re spending learning skills, tactics and strategies to MARKETING so that you can start getting results.

That’s what we do in the Website Marketing Lab. I’ve bought a lot of online courses too (I love learning!!) and what I’ve found is that I’m always going back to them to hone a specific skill I need to learn to as I’m taking action in my business.

The Website Marketing Lab can help you start taking action on things you’ve already learned in other courses, and those other courses can be an awesome resource for you as you move forward in marketing and growing your business!

You don’t have to know exactly how you’re going to monetize before you get started building an audience.

And if you build an audience FIRST before you have anything to sell, that benefits you in a few ways – you’ll have people to ask to validate that you’re selling what they want, you have people you can ask to beta test, and you have people you can launch to. It’s a great idea to build the list BEFORE you build the product!!

Nope, because we’ll actually work on that in even more depth inside of Website Marketing Lab. And you’ll have the opportunity to get feedback on what you create and tech tutorials to help you create it.

Seriously, you do not have to figure this all out on your own!

It’s up to you. The more time you put into your business, the faster you’ll get results. You get instant access to the entire course when you join so you can move at your own pace.

Inside the Website Marketing Lab, I have short, to the point tech tutorials that teach you exactly what you need to know to create your freebie and market yourself. If you choose to use the tools I recommend, all you gotta do is follow my tutorials.

They’ll walk you through the tools you’ll use to create your freebie.

Most importantly, I teach you how to keep it super simple (and still deliver tons of value).

The bare minimum you need to successfully implement what you learn is a website, an email service provider (there are free and paid options) and graphic design software (Canva has free and paid options).  

Nope! Part 1 of the Website Marketing Lab will teach you how to figure out what to create for a freebie, show you how to make it and show you how to set up all the tech.

And yes, you do need a website to be able implement what you learn in this course, which I teach you how to build inside of the Free 5 Day Website Challenge.

You will need to have your website and freebie complete before you start the Marketing Experiments in Part 2 of this course.

Some people find that having clarity on their marketing and marketing plan actually helps them build their website.

There is no such thing as getting behind. Follow each module and complete each action step in order – on your own timeline.

You know as well as I do that the world is not perfect. Life is going to happen, the only thing that matters is that you pick up where you left off and that you don’t stop.

And if you need some strategies to help you make sure you make time for the work and complete it, you’re gonna love the Painless Planning bonus you get when you enroll!

If you post a question in our Facebook Group you will get an answer from our team.

Yes! Here’s the Refund Policy. There’s a 14-day no questions asked refund policy – all you gotta do is email me and let me know you want a refund (I promise I’m super nice about it!) I trust that you’re not just trying to rip me off and that you’ll ask for a refund if you legit get in the program and find that it’s not right for you. I do recommend giving yourself a full 90 days to learn, build and start taking action to get traffic. But you’re cool with that because you’re in it for the long-haul, right?

When you enroll, you’ll get a bonus workshop all about how to plan your time so that you can execute on the action steps. Its the same strategy I used while growing my business alongside my full-time job, and the one I still follow today.

If you are consistently adding 100 email subscribers or more a month with what you’re currently doing, then the Website Marketing Lab may be too beginner for you. If not, it’s probably just what you need!

The Website Marketing Lab is designed to take something that can be really overwhelming for someone whose expertise isn’t marketing and breaks it down in small action steps that you take in order.

You watch a short video module, learn a concept, and take action on it – and there are video tutorials on any tech you need to learn to execute the action steps in the Tech Library. If you can follow the steps, you can do it!

Inside the Website Marketing Lab, I teach the 5 Step Formula for Marketing Your Online Business, and some of the steps involve social media.

I’ll teach you methods to use social media effectively to get the attention of your ideal audience and make signing up for your email list a no-brainer.

You’re not gonna be spending all your time on social media. You’ll use it very strategically while you’re doing marketing experiments.

In order for social media to be effective, you need to know exactly what your audience wants and how to get their attention (and how to build an algorithm-proof relationship with them outside social media). That’s what you’ll learn how to do in the Website Marketing Lab.

It’s self-paced, so it’s never really “over” so you can ask for help any time.

The FB group isn’t for you to help each other (although it happens and it’s awesome) but its for us to be able to help you (and have the whole group benefit from hearing the answers to your questions!

You get instant access to the entire course and any bonuses you’re entitled to when you enroll.

That’s pretty common! It used to be that Facebook groups were a great place to market your freebie, but more and more people aren’t allowing any kind of promotion in their groups.

The good news is that the methods I teach you to market yourself online and get your freebie in front of your ideal client online doesn’t require you to market your freebie in Facebook groups (or buy ads on social media).

Your ideal client doesn’t have to be tech savvy to buy online, they just have to be online to buy online. A 2017 Truth About Online Consumers report found that Baby Boomers shop more online than millennials! The Website Marketing Lab will help you figure out where your ideal client is spending their time online so that you can get their attention.

If you’re certain that your ideal client is not online, then the Website Marketing Lab is not for you.

Great question! I believe that online marketing can work for any niche, and we have a wide range of people serving all kinds niches inside the program.

But I’d love for you to send me an email (shannon@shannonmattern.com) and let me know what your niche is and I’ll give you my honest opinion.

I only want you inside the course if you can feel confident that it’s right for you!

I’m not just teaching you a bunch of concepts in this course that you have to figure out how to implement on your own. I’m teaching you what works, why it works, and then walking you through the exact action steps to execute on what works.

Those action steps result in you creating a shareworthy freebie – something tangible that you can give away in exchange for an email address. Then, you’re going to get a workbook for every marketing experiment that walks you step by step through another series of action steps to market that freebie online.

There’s no grey-area, no wondering what to do or how to do it. It’s me telling you exactly what to do to market yourself.

It’s pretty black and white – if you do the action steps, you’ll get email subscribers. If you don’t do the action steps, you won’t get email subscribers.

Imagine going to bed on Sunday night and not dreading going to work on Monday morning.

What if you didn’t have to have another soul-sucking day at the office or sit in rush hour traffic ever again?

What if you worked from home and made a living doing something you’re passionate about?

What if you did what you loved, every single day?

Because you CAN. And I can help you get there.

Join Risk Free.

I’m going to walk you through how to market yourself so that you can create a successful and profitable online business.

And if you take action on what I show you, you will make progress. That’s why I guarantee the program.

You can join the Website Marketing Lab 100% risk free.

You can cancel at any time within the first 14 days and get your money back – no questions asked.

If you have more questions about whether or not the Website Marketing Lab is right for YOU, just email me at shannon@shannonmattern.com and ask.

I’ll tell you the truth. Like I said, I only want you to enroll if you decide it’s right for you!

And if that decision leads you to joining us inside the Website Marketing Lab, then I’ll look forward to working with you!

Learn from someone who’s been there.

As you think about joining, if you’re feeling overwhelmed and wondering how you can fit it in to your life, I want you to know this:

When your time is focused on taking action on actions that will help you grow (rather than spending time learning and perfecting), you will get results.

Six years ago I never would’ve dreamed that I’d have started my own business, let alone been able to make enough money to do this full time. I went from a day job that drained me to building an online business that replaced my 6-figure day job salary.

Not because I was an expert, but I wanted my life to change so badly that I spent more time experimenting and doing than I spent perfecting and waiting for perfect timing. And in the process I was able to create a successful, sustainable, profitable business.

This can happen for you too, and the Website Marketing Lab will show you how.

PAY IN FULL – SAVE AN EXTRA $167

$997

OR 12 PAYMENTS
OF $97

$97

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