Apply by October 22 for your chance to attend our exclusive “Get Your Next Client” 1/2 Day Intensive on November 2!
Apply now for your exclusive invitation to watch a recording of our private training “How to Make a Full-Time Income as a Web Designer”
WEB DESIGNER ACADEMY
Are you ready to create a profitable, sustainable and scalable web design business and finally make a full-time living as a web designer?
Overworking, undercharging and on the edge of burnout? Wondering why it seems so hard to find clients? Doubting if it's actually possible to make a full-time living as a web designer?
I see you and I hear you... because I was you. Any of this sound familiar?
- You want to make a full-time living as a freelance web designer so you can quit your day job.
- You're self-taught, determined and give your clients 110%... yet you don't think people will ever pay that much for a website.
- You work for friends + family for practically nothing (or actually nothing) to "get experience".
- You're afraid to put yourself out there (because you feel like an impostor OR one more demanding client will send you over the edge.
- You're undercharging, overdelivering, resentful and on the verge of quitting... resigned to being an employee forever.
BUT YOU'RE NOT READY TO GIVE UP.
IT'S NOT YOUR STYLE.
You’re ready to apply the same determination you use to solve tech problems to solve your web design business problems. You know that with the right strategies + support, success is right around the corner.
Here's what life can be like when your web design business is profitable, sustainable and scalable...
01
You value your skillset - and your pricing reflects it.
You stop undercharging (or never start in the first place) and you confidently make offers that reflect the value you bring to the table… and your clients are happy to pay you!
you know how to find and book clients you love to work with.
You know what to say to get their attention, and you confidently put yourself out there with simple marketing strategies that don’t require blogging, being on social media 24/7 or running ads.
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03
You have more ways of making money than just web design projects.
You are able to scale your web design business beyond how many clients you can take on at any given time because you know how to untie your time from money (and still give your clients exactly what they need).
your web design business has built-in boundaries that are simple to uphold.
You stop being an overworking people pleaser, and you know exactly how to handle formerly “awkward” situations with confidence.
04
05
you have a clear path to creating a full-time income as a web designer.
You don’t just know how to get clients, how much to charge, how to make offers, get yesses and scale – you’re actually doing it (and loving it).
You're the boss of your business, but you're never going it alone.
You’re part of a community of super smart, talented web designers with unique experiences and skills – who love to support each other and want to help everyone win.
06
You're ready to go all in on your web design business... but it feels like there are pieces missing.
“How do I market myself without feeling like a sleazeball?”
“How can I possibly charge more when everyone else is charging less?“
“I don’t know enough to charge that much…”
“How do I get clients when it seems like everyone’s a web designer?”
“I’m already maxed out on time – how can I possibly add more clients?”
“How do I stop these projects from dragging on forever?”
“How do I tell my client NO?”
I get it! When you’re going it alone and you don’t know what you don’t know, without a clear plan and solid strategy to follow, then your only option is to look at what everyone else is doing, copy them, cross your fingers and hope that it works.
When you don’t have someone who’s been there to guide you and you’re doing it all by trial and error… progress can be painfully slow.
Get the entire strategy, system and support inside the...
WEB DESIGNER ACADEMY
The Web Designer Academy is the exact system you need to create a full-time, consistent sustainable, scalable income as web designer.
BOTTOM LINE? WE HELP OUR CLIENTS:
- Get (better) clients.
- Make more money.
- Work on their own terms.
THE WEB DESIGNER ACADEMY IS FOR YOU NO MATTER WHAT PLATFORM YOU USE.
Whether you’re a WordPress wizard, a Squarespace guru, Showit savvy and more – however YOU want to serve clients – the Web Designer Academy will work for you – and is for you.
Before the Web Designer Academy
- You're charging by the hour and trading your time for money.
- You don't know how to market your web design business in a way that makes you stand out from all the other web designers out there.
- You don't talk about your web design business because you hate selling.
- You thought freelance would feel like freedom, but it feels like your clients your bosses.
- Your clients are unorganized, you waste time just trying to find things, and it feels and like you're always winging it.
- You see other people succeeding and charging thousands of dollars for web design projects, and you wonder what their secret is.
- It's taking 2-3 times longer to finish projects than you thought, but you're still getting paid the same amount...
- You're still trying to book your first web design client.
After the Web Designer Academy
- You take 3 simple weekly steps to market your web design business.
- You have irresistible web design services that sell themselves.
- You've booked your first web design client.
- You've transcended the time-for-money trap, and you know how to find clients that are willing to pay you what you're worth.
- You can handle any technical issue that comes your way.
- Your clients are organized, your projects are on track and you feel in control.
- You know what it takes to build a profitable web design business and you're making it happen.
- You're confident that you're running your web design business right and you can focus on what you love - building amazing websites for your clients.
Here's what's included in the Web designer Academy Program
01
Access to the 12-month Web Designer Academy Program + Curriculum
This program is very intentionally designed to be a 12 month program. During that time you’ll create or optimize your positioning, packages + pricing, book your first client + build out your systems while getting paid. This gives us time to get your systems dialed in so that in the last few months of the program, you’re ready to go all in on your marketing, get booked out + scale.
Weekly Coaching Calls
Each week, we have high level coaching calls together. This is where we will discuss strategy, overcome challenges, go deep into developing your money mindset and fix any issues in your packages, pricing, marketing, offers, systems + boundaries.
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03
Weekly Review of Your Work
Each week, you’ll submit your work for review + feedback. This is where we actually look at what you’re creating and give you feedback on everything from your niche, packages, pricing, offers, sales pages, etc. This is how you get our eyes on your web design business directly. We give you actionable, expert feedback on your copy, structure, strategy, and more.
Private Client-Only Community
You’ll connect with the other super-smart, successful web designers who are members of this exclusive program. You’ll be surrounded with people who are where you want to be and get to ask them questions and get support from our team in our private group. Here you’ll meet your biz besties, the people that have your back with tech questions, client issues and how to handle any kind of situation you encounter on your journey.
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Our Full Template, Script + Swipe File Library
Access all of our templates, swipe copy, resources and high-impact training videos inside our private portal. Includes access to more than 70+ templates, scripts and swipe copy for every piece of client communication, 10+ “done for you” web design packages, processes and timelines, 20+ tools to help you with branding, pricing, packages, and so much more!
Your personalized roadmap
Whether you want to get your first client in the first 30 days, or you want to get some systems in place to take your time back so you have space to implement our strategies, or you want to start by building a strong foundation, we tell you exactly where to start based on your unique goals. Even though it’s a group program, we recognize everyone has unique needs and our program is structured to give you personalized guidance in a group setting.
06
Here's what we'll do together
PHASE 1
Powerful positioning, irresistible packages + sustainable pricing.
Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set sustainable prices (or raise your current prices) and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).
Empowering offers, easy onboarding + client management.
We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you. You’ll get your first client and build out all of your time-saving systems (while getting paid).
PHASE 2
PHASE 3
Marketing mastery.
You’ll learn how to find your best-fit clients and implement a simple, 3-step strategy for getting their attention. You’ll use one of our templates to make an irresistible freebie, set up your web designer sales funnel and start building an email list and work on getting booked out.
Systematize + scale.
You’ll start to streamline, systematize + templatize so that your packages way take less time, and you’ll test + validate scalable offers to your email list that require little to none of your time to deliver.
PHASE 4
HERE's what's POSSIBLE when you implement our framework
"I just booked a $9000 project."
“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.
In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”
Laura | FEMALE ENTREPRENEURS WHO ARE DONE WITH DIY
"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".
“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.
When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”
ELYSE | ENTREPRENEURS WHO ARE CHANGING, STARTING OR GROWING
"I raised my rates by 4x - and got a yes."
“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!
Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.
Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”
JENNY | NONPROFIT WEB DESIGN
THE WEB DESIGNER ACADEMY CURRICULUM INCLUDES ALL THE STRATEGIES, TEMPLATES, & TOOLS TO CREATE A FULL-TIME, SCALABLE INCOME AS A WEB DESIGNER.
MODULE ONE
Unique Web Designer Identity
We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.
- Brand Archetype® Quiz
- Identify your Superpower that your clients NEED.
- Get completely sold on YOU and your expertise.
MODULE two
Profitable Niche
We’ll walk through a process for choosing a PROFITABLE niche full of ideal clients who can’t wait to find you, and craft a unique marketing message that gets their attention.
- Identify profitable niches that you're passionate about serving.
- Create a unique niche marketing message.
- Process + scripts for authentically connect with potential clients in your niche.
MODULE three
Dream Client Design
We’ll walk through a process to design your ideal web design business and best-fit clients so that you stop undercharging + overdelivering.
- Create your dream business blueprint.
- Design your ideal client.
- Identify your boundaries + create strategies to confidently + effortlessly hold them.
MODULE four
Irresistible Packages + Pricing
Create and sustainably priced irresistible, profitable and time-saving web design packages that you can confidently offer.
- Package, Pricing + Paycheck Calculator
- 4 Rules of Making Offers.
- Irresistible Package Matrix and Signature System® training + templates.
MODULE five
Making Empowering Offers + Onboarding New Clients
Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.
- Consultation process, templates + scripts
- Authentic offer strategy + script, client questions + responses library, followup templates.
- Sample contracts, terms + conditions and processes for 3 different types of projects.
MODULE six
Managing Clients + Projects
Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.
- 4-Phase Project Management Process, client meeting scripts + templates.
- Project Planner Template
- Scripts + templates for handling scope-creep, delays + cancellations.
MODULE seven
Marketing Your Web Design Business
Implement a simple but powerful marketing strategy to fill your marketing pipeline with a steady stream of dream clients (without relying on ads or social media).
- Web Designer Sales Funnel process, templates + email scripts
- Two web designer-specific take + tweak freebies to build your email list.
- Email marketing email templates, checklist + send schedule.
MODULE eight
Scaling Your Web Design Business
Get strategies to untie your time from money and scale your web design business beyond time spent on 1:1 web design projects.
- 4-step process for templatizing your web design business.
- Pricing mindset makeover.
- Offer strategy, sales copy template, email scripts .
IMAGINE YOU HAD SO MUCH CONFIDENCE THAT YOU...
- Stopped undercharging and overdelivering, got off the road to burnout and on the road to profit.
- Created irresistible packages and made empowering offers to your clients and selling felt easy.
- Confidently priced your packages and were making a consistent, sustainable, full-time income.
- Authentically marketed your web design business (even if you're an introvert) and actually liked marketing and never felt pushy or salesy.
- Ran your web design projects like a pro from day one even if you'd never worked with a client before.
- Set solid boundaries with clients that kept your projects on budget and on time.
- Created consistent, scalable streams of revenue instead of "one and done" projects.
WE HELP OUR CLIENTS DO THIS EVERY DAY, AND YOU CAN DO IT TOO.
On top of all of that, you're also going to get access to tons of support to help you reach your goals faster...
let's dive into your support
01
Weekly Live Strategy Calls
This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.
Expert feedback + reviews of your packages, pricing, offers + marketing
We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.
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03
Curated community of web designers who help each other thrive.
This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.
HERE ARE THE RESULTS OUR STUDENTS ARE GETTING
"I'm amazed at the progress I've made in just a few short months!"
After joining the program, I gained so much more confidence.
When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.
My pricing is like night and day now! I’m charging 5x-7x more than I was before!
PARISA | E-Commerce for Artists
"I have the confidence to know I can run a business."
“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.
Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!”
helen | SIDE HUSTLERS TRANSITIONING TO FULL-TIME HUSTLERS
"The past year has been amazing."
“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?
Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”
NAOMI | HEALTH COACHES + AGENCIES
The Web Designer Academy is for you if you've worked with clients and want to raise your prices + make your life easier...
AND it’s for you if you know how to build websites, but you’ve NEVER had a client before and want to look and feel like a total pro from day one.
"I already have a steady stream of clients..."
Great! Many people come to us for advice on getting better systems in place, adding scalable offers to their web design business… but once we dive into your business we often find so many ways to increase your revenue by streamlining systems, tweaking your packages, adjusting how you make offers and optimizing your marketing.
"I haven't had a client yet..."
Awesome! This is the perfect place for you to start off on the right foot. We’ll figure out a profitable niche that’s waiting for someone with your skills to come along and work with them, and we’ll design irresistible, PROFITABLE offers (yes, even if you’re “new” – don’t worry, we’ll work on your mindset) and give you all the systems to wow your clients from day one.
We are redefining the standards for running successful web design businesses, and we invite you to join us.
Your future clients are searching for the right person to serve them at the level they need to reach their goals. Having a system, process and client experience that differentiates you gives you a HUGE advantage over everyone else that’s just offering “web design”.
The deadline to apply for your invitation to our free live private training + Q&A Call is December 10 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time call with Shannon!
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Check out more incredible results from our students!
A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.
Apply Now
Apply now for your chance to get an exclusive invitation to watch the replay of our private training "How to Make a Full-Time Income as a Web Designer"
Your transformation is right around the corner...
"Now I actually see being able to release myself from corporate life..."
“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”
Helen | SIDE HUSTLERS TRANSITIONING TO FULL TIME HUSTLERS
"You're gonna gain so much more by joining that what you put in."
Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.
Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”
Naomi | HEALTH COACHES + AGENCIES
HOW MUCH IS IT COSTING YOU NOT TO HAVE THIS SYSTEM IN PLACE?
- How much more income would you generate if you were able to easily 3x, 5x - even 10x your prices?
- How much money are you leaving on the table and time are you wasting by undercharging and overdelivering? Just our package and pricing strategy alone fixes that problem and as worth the entire investment!
- How much time are you wasting on consultations and custom proposal with people that that never book? Just our consultation, offer and followup strategy + scripts alone are worth the entire investment (even if you didn't implement ANY of the other strategies).
- How much time are you wasting blogging, entertaining people on social media and creating other content that doesn't get traction? Our marketing system and strategy takes just a fraction of the time it takes to write a blog post!
- If you booked just one more client a month at your highest rate, how much money would that add to your bottom line?
- If you had clear boundaries that prevented scope creep (i.e. you working for free), how much more money would you make?
ANY ONE OF THESE OUTCOMES IS WORTH THE ENTIRE PROGRAM.
Hi, I'm Shannon!
I’m obsessed with helping web designers create profitable, scalable web design businesses.
I'D LOVE TO WORK WITH YOU IF YOU VALUE:
- Sustainable progress over overnight results.
- Experimentation over perfection.
- Perseverance over overwhelm.
Questions people ask before joining
Have a question you don’t see answered here? Email us at shannon@shannonmattern.com
A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Showit, Webflow, Kajabi, straigh-up web developers, and more. Some of our strategies are based on how WordPress functions – but we’re confident you’re smart enough to figure out how replicate our systems + strategies on whatever platform you use (and that’s another great benefit of the community – people to ask how they do it!)
A: This is a 12 month program, you will have 12 months access to the calls, content portal and support related to this program.
Yes! Everyone pre-submits questions and work for critique, so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast. Being there to have a conversation about your questions is encouraged, but not required – and you can always ask followup questions in the comments of the replay in the group!
You have 12 months access to the program – how much time you choose to spend working on your business is up to you. The speed of your results will directly reflect how much time you put in. We value time-independence, and you can move at your own pace. Everyone comes into the program at different times and focusing on different areas of their business. While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.
The Web Designer Academy is a 12 month commitment to you and your business growth and we don’t offer refunds or early cancellations.
When you join, our team goes all in on your success, and we ask that you do the same. If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn’t think you were a good fit.
If you’ve applied, been accepted, are considering joining and are on the fence and want a refund policy to ease your mind (rather than relying on your own commitment to your success combined with our amazing resources, community and full support of our team behind you to ease your mind)… don’t enroll.
We’re confident that as soon as you join and see the resources, community and start implementing the work, you’re not going to want a refund 🙂 you’re going to be too excited about your future + all the opportunities you’ll create from your new program!
YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.
EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.
TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.
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