Web Design Business Revolution

ATTENTION WEB DESIGNERS!

Apply by November 26 for your chance to attend our exclusive “Get Your Next Client” 1/2 Day Intensive on December 7!

We are experiencing a once-in-a-lifetime chance to step up, serve and grow our web design businesses in a way that creates freedom, flexibility + financial independence for us (and our clients). This virtual conference will give you the inspiration, tools, and education you need to turn this into your biggest opportunity – do not miss this one-time event!

December 9, 2021, 10AM - 5:30PM Eastern

A 1-Day Virtual Retreat for web designers who are ready to level up and simplify their web design businesses while 10xing their revenue.

Hosted by Shannon Mattern, founder of the Web Designer Academy

Learn how you can 2x, 5x, or even 10x your revenue NOW, start attracting premium web design clients and confidently offer premium web design services (at premium prices).

Meet your host, Shannon Mattern!

For the past 5+ years I’ve been helping web designers like you package, price, position and market premium web design services. In all my experience growing my own business to multiple six-figures and being on the inside of the online business industry, I have never seen anything quite like what we’re seeing in online business right now:

A surge in the number of solopreneurs transitioning to CEO, raising their prices, scaling their businesses…and an unprecedented need for premium web designers who are ready to step up and support them at a high level.

These solopreneurs-turned-CEOs are actively searching for the right tech partners to help them grow to 6+, 7 and even 8 figures. We’re helping our clients get systems in place for delivering high-value web design services to these premium clients to meet the demand (without overwhelm and burnout).

I knew we had to share these strategies with all the aspiring and experienced premium web designers out there who have the savvy and heart to make an impact. We want to give you the tools, education, and support you need to meet this changing demand NOW.

So we pulled together our best strategies and our most advanced clients to break down what you can start doing NOW to shift into acting like a 6-figure+ web designer so that you can create the freedom, flexibility and financial independence you deserve (while creating a big impact with your knowledge, skills and ability too).

This is your time to revolutionize the way you run your web design business to create the impact and life you want.

You’re ready to level up how you run your web design business and step up and serve like never before. And get paid really well while doing it.

01 Learn the keys to creating + selling premium web design services

Get one full day of workshops designed to help you raise your prices NOW and attract premium clients with next-level web design services.

bust mindset blocks around charging premium prices for your best work.

When savvy web designers thrive, they can change the world. Get into the mindset you need to be successful and serve!

02

03 see behind the scenes of the busineses of our most successful clients

Learn from our most advanced clients what’s working now to market + sell premium wb design services.

start planning for 2022 like a 6-figure+ web designer

Plan + set goals for your web design business like a six-figure-plus CEO so that you can make bring your dream business into reality.

04 bonus

BONUS VIP DAY FRIDAY DECEMBER 10

During the virtual conference LIVE Sessions, you’ll find out how to get exclusive access to this BONUS VIP Day for no extra charge! Come to the live sessions to find out how to get access to these private advanced sessions with Shannon!

CONFERENCE AGENDA

SESSION 1

2x, 5x or 10x your revenue (without having to learn more, do more or design from scratch)

Whether you’ve worked with clients or not, we’ll walk you through a process to internalize your value as a web designer, get crystal clear on who YOU will work and who you won’t, set sustainable prices (or raise your current prices) and create packages that transform you from pixel-pushing order taker to expert status (without the impostor syndrome).

December 9 at 10AM Eastern

attracting premium clients

We’ll completely re-imagine and re-frame how you present offers, and you’ll learn how to incentivize your clients to not put off the decision to work with you. You’ll get your first client and build out all of your time-saving systems (while getting paid).

SESSION 2

SESSION 3

create your five-figure web design package

You’ll learn how to find your best-fit clients and implement a simple, 3-step strategy for getting their attention. You’ll use one of our templates to make an irresistible freebie, set up your web designer sales funnel and start building an email list and work on getting booked out.

6-figure web design business vision, goals and planning session

You’ll start to streamline, systematize + templatize so that your packages way take less time, and you’ll test + validate scalable offers to your email list that require little to none of your time to deliver.

SESSION 4

HERE's what's POSSIBLE when you implement our framework

"I just booked a $9000 project."

“I joined the Web Designer Academy originally to learn the business processes…but the biggest transformation I’ve had is going from feeling like a total impostor who “can’t charge that much for a website” to knowing that what I can bring to the table provides value to my client.

In the beginning I was charging $500 for a website. I just booked a $9000 project. My husband was dancing in the kitchen when I told him!”

Laura | FEMALE ENTREPRENEURS WHO ARE DONE WITH DIY

"I booked a new client at 5x the rate I was charging before I joined the Web Designer Academy".

“I have so much more confidence in knowing the value that I bring is worth the price that I’m asking – that has been really big for me.

When I think about what’s included in the Web Designer Academy, it’s like, ‘This is the holy grail. This is all the language that I need, this is the guidance that I need.’ And the community is such an asset to the program, it helps so much with my confidence.”

ELYSE | ENTREPRENEURS WHO ARE CHANGING, STARTING OR GROWING

"I raised my rates by 4x - and got a yes."

“Signing up for the Web Designer Academy was the greatest decision I ever made! It has all the pieces of the puzzle that I felt I’d been missing, and I was able to stop my part-time consulting and focus on full-time designing!

Before joining I didn’t fully understand the value that I bring to my clients! That was a big piece of the puzzle for me: not undervaluing my services and learning to value what I can bring to the table.

Before joining I really struggled with marketing, and the Web Designer Academy laid it out for me, and I’m just followed along and things just fell into place! I love it!”

JENNY | NONPROFIT WEB DESIGN

THE WEB DESIGNER ACADEMY CURRICULUM INCLUDES ALL THE STRATEGIES, TEMPLATES, & TOOLS TO CREATE A FULL-TIME, SCALABLE INCOME AS A WEB DESIGNER.

MODULE ONE

Unique Web Designer Identity

We’ll uncover your Unique Web Designer Identity and the superpower that you bring to your web design projects that makes you the obvious choice for your clients.

MODULE two

Profitable Niche

We’ll walk through a process for choosing a PROFITABLE niche full of ideal clients who can’t wait to find you, and craft a unique marketing message that gets their attention.

MODULE three

Dream Client Design

We’ll walk through a process to design your ideal web design business and best-fit clients so that you stop undercharging + overdelivering.

MODULE four

Irresistible Packages + Pricing

Create and sustainably priced irresistible, profitable and time-saving web design packages that you can confidently offer.

MODULE five

Making Empowering Offers + Onboarding New Clients

Learn how to do a web design consultation with confidence and make authentic offers that empower your clients and incentive them to make a decision.

MODULE six

Managing Clients + Projects

Get a tried + true client management process designed to help you easily get what you need from clients so that you can complete and close projects on time.

MODULE seven

Marketing Your Web Design Business

Implement a simple but powerful marketing strategy to fill your marketing pipeline with a steady stream of dream clients (without relying on ads or social media).

MODULE eight

Scaling Your Web Design Business

Get strategies to untie your time from money and scale your web design business beyond time spent on 1:1 web design projects.

IMAGINE YOU HAD SO MUCH CONFIDENCE THAT YOU...

Stopped undercharging and overdelivering, got off the road to burnout and on the road to profit.
Created irresistible packages and made empowering offers to your clients and selling felt easy.
Confidently priced your packages and were making a consistent, sustainable, full-time income.
Authentically marketed your web design business (even if you're an introvert) and actually liked marketing and never felt pushy or salesy.
Ran your web design projects like a pro from day one even if you'd never worked with a client before.
Set solid boundaries with clients that kept your projects on budget and on time.
Created consistent, scalable streams of revenue instead of "one and done" projects.

WE HELP OUR CLIENTS DO THIS EVERY DAY, AND YOU CAN DO IT TOO.

On top of all of that, you're also going to get access to tons of support to help you reach your goals faster...

let's dive into your support

01 Weekly Live Strategy Calls

This is where answer your unique questions, discuss strategy, overcome obstacles, upgrade your mindset and strategize on your niche, packages, pricing, offers, marketing, projects + client issues.

Expert feedback + reviews of your packages, pricing, offers + marketing

We want to review your work – your packages, offers, marketing and more – to make sure you’ve captured every nuance of our strategy so that you’re set up for success. No more guessing or reverse-engineering what everyone else is doing with lackluster results.

02

03 Curated community of web designers who help each other thrive.

This is your wolf-pack, your ride-or-die, your biz besties. This is an exclusive community of super-smart web designers who have been where you are and are going where you want to go – any want nothing more than to see you win. You don’t need to “have all the answers” when you have them as your backup! From tech questions to advice to needing a pep talk before making your biggest offer ever, this group has your back.

HERE ARE THE RESULTS OUR STUDENTS ARE GETTING

"I'm amazed at the progress I've made in just a few short months!"

After joining the program, I gained so much more confidence.

When I do consultations now I actually have a script, I know how to talk about what I’m offering, why I’m offering it and why it’s worth my price. And I know how to stand my ground on my pricing, that’s been a big shift I’ve been able to make! It’s been amazing.

My pricing is like night and day now! I’m charging 5x-7x more than I was before!

PARISA | E-Commerce for Artists

"I have the confidence to know I can run a business."

“I had experience with building websites, but I didn’t know how to run a business doing it. My struggle was knowing how to take a person from when you first engaged with them to onboarding to off-boarding and everything in between.

Just knowing the community is there, that if I have a question about business or a project or a client that I WILL get an answer – just knowing I have ‘backup’ helps me a lot with the confidence of knowing that I can ‘go out into the wild’ and be okay!”

helen | SIDE HUSTLERS TRANSITIONING TO FULL-TIME HUSTLERS

"The past year has been amazing."

“A lot of the training that I was looking at showed me how to design websites, but I really wanted to know how to run my business. And I struggled with my pricing – like “Am I pricing too high? Do I know enough to charge that much?

Since joining I’ve been working with agencies and providing proposals for $15,000 websites. I’ve never done that before! And only because I now know how to price! I keep going back to those modules every time I send a proposal to make sure that I’ve covered everything – it makes me feel so confident in delivering them!”

NAOMI | HEALTH COACHES + AGENCIES

The Web Designer Academy is for you if you've worked with clients and want to raise your prices + make your life easier...

AND it’s for you if you know how to build websites, but you’ve NEVER had a client before and want to look and feel like a total pro from day one.

"I already have a steady stream of clients..."

Great! Many people come to us for advice on getting better systems in place, adding scalable offers to their web design business… but once we dive into your business we often find so many ways to increase your revenue by streamlining systems, tweaking your packages, adjusting how you make offers and optimizing your marketing.

"I haven't had a client yet..."

Awesome! This is the perfect place for you to start off on the right foot. We’ll figure out a profitable niche that’s waiting for someone with your skills to come along and work with them, and we’ll design irresistible, PROFITABLE offers (yes, even if you’re “new” – don’t worry, we’ll work on your mindset) and give you all the systems to wow your clients from day one.

We are redefining the standards for running successful web design businesses, and we invite you to join us.

Your future clients are searching for the right person to serve them at the level they need to reach their goals. Having a system, process and client experience that differentiates you gives you a HUGE advantage over everyone else that’s just offering “web design”.

The deadline to apply for your invitation to our free live private training + Q&A Call is December 10 at 5PM ET. Please fill out your application as soon as possible so we can send you your private invitation to this valuable, one-time call with Shannon!

Days

Hours

Minutes

Seconds

<b>Oops - the deadline to be invited to the live call has passed - but if you'd like the opportunity to have the replay sent to you, go ahead and apply now!</b>

Check out more incredible results from our students!

A couple of things to remember as you read our testimonials… Results are NOT typical! These web designers have gone all in on themselves, show up, push through challenges, ask for help instead of retreating, don’t give up the first time something doesn’t go as expected and NEVER say they don’t have the time to reach their goals. While we know them personally, we have not independently verified their statements for accuracy.

Apply Now

Apply now for your chance to get an exclusive invitation to watch the replay of our private training "How to Make a Full-Time Income as a Web Designer"

Your transformation is right around the corner...

"Now I actually see being able to release myself from corporate life..."

“…and finally step into entrepreneurship full-time, and being able to be an inspiration to my daughter to show her that she can choose whatever path that she chooses! I’m so proud of myself for taking that first step and believing in myself!”

Helen | SIDE HUSTLERS TRANSITIONING TO FULL TIME HUSTLERS

"You're gonna gain so much more by joining that what you put in."

Whatever is holding you back from joining the Web Designer Academy – you’re gonna overcome that and gain so much more by just joining.

Not only did my business change, but my mindset on how I feel about my business changed once I went through the training and saw all the resources available to me in the program – they’re amazing – but actually getting the training is worth so much more than you ever invest!”

Naomi | HEALTH COACHES + AGENCIES

**HOW MUCH IS IT COSTING YOU NOT TO HAVE THIS SYSTEM IN PLACE?**

How much more income would you generate if you were able to easily 3x, 5x - even 10x your prices?
How much money are you leaving on the table and time are you wasting by undercharging and overdelivering? Just our package and pricing strategy alone fixes that problem and as worth the entire investment!
How much time are you wasting on consultations and custom proposal with people that that never book? Just our consultation, offer and followup strategy + scripts alone are worth the entire investment (even if you didn't implement ANY of the other strategies).
How much time are you wasting blogging, entertaining people on social media and creating other content that doesn't get traction? Our marketing system and strategy takes just a fraction of the time it takes to write a blog post!
If you booked just one more client a month at your highest rate, how much money would that add to your bottom line?
If you had clear boundaries that prevented scope creep (i.e. you working for free), how much more money would you make?

ANY ONE OF THESE OUTCOMES IS WORTH THE ENTIRE PROGRAM.

Hi, I'm Shannon!

I’m obsessed with helping web designers create profitable, scalable web design businesses.

I'D LOVE TO WORK WITH YOU IF YOU VALUE:

Questions people ask before joining

Have a question you don’t see answered here? Email us at shannon@shannonmattern.com

Q: What if I don't use WordPress? Is this for me?

A: Absolutely! We don’t teach design or development, and we are platform-agnostic. We have WordPress, Squarespace, Showit, Webflow, Kajabi, straigh-up web developers, and more. Some of our strategies are based on how WordPress functions – but we’re confident you’re smart enough to figure out how replicate our systems + strategies on whatever platform you use (and that’s another great benefit of the community – people to ask how they do it!)

Q: How long will I have access to the program content and calls, and support?

A: This is a 12 month program, you will have 12 months access to the calls, content portal and support related to this program.

Q: Can I still get support even if I can't attend calls live?

Yes! Everyone pre-submits questions and work for critique, so whether you can be on the calls live or not, we’ll answer your questions and you’ll get the replays in the group and on the private student podcast. Being there to have a conversation about your questions is encouraged, but not required – and you can always ask followup questions in the comments of the replay in the group!

Q: What's the time commitment?

You have 12 months access to the program – how much time you choose to spend working on your business is up to you. The speed of your results will directly reflect how much time you put in. We value time-independence, and you can move at your own pace. Everyone comes into the program at different times and focusing on different areas of their business. While we have done our best to give you the highest level of support without requiring you to be on our schedule, we recommend you take full advantage of all the resources available to you during your time in the program.

Q: What's the refund policy?

The Web Designer Academy is a 12 month commitment to you and your business growth and we don’t offer refunds or early cancellations.

When you join, our team goes all in on your success, and we ask that you do the same. If you apply and are accepted + invited to join the program, we would not have invited you to join if we didn’t think you were a good fit.

If you’ve applied, been accepted, are considering joining and are on the fence and want a refund policy to ease your mind (rather than relying on your own commitment to your success combined with our amazing resources, community and full support of our team behind you to ease your mind)… don’t enroll.

We’re confident that as soon as you join and see the resources, community and start implementing the work, you’re not going to want a refund 🙂 you’re going to be too excited about your future + all the opportunities you’ll create from your new program!

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk.

EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS.

TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.