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Our team, support and all product sales will be offline December 22 – January 3 for our annual holiday break. 🙌 Wishing you all a safe, happy, healthy holiday season from Team Shannon Mattern!

WEBSITES THAT MAKE+MONEY WORKSHOP

Welcome + What to Expect

Websites That Make Money: Welcome + What to Expect

Lesson 1: How To Make Money from Day 1

What’s in this lesson:

  • How to create a freebie that grows your email list and makes you money from Day 1
  • The golden rules of a high converting, shareworthy freebie
  • The 3-step monetization model
  • How to design a business that works for with your life

Tools:

Website Audit Worksheet

Action Steps:

  1. Make a list of possible affiliate products you could recommend related to your niche.
  2. Research affiliate programs.
  3. Sign up for affiliate programs.​

Lesson 2: Know, Like + Trust

What’s in this lesson:

  • How to make sure your website is set up the right way to turn visitors into subscribers
  • How to find out what your ideal customer REALLY wants
  • How to create a freebie that meets the needs of your audience and also aligns with your core genius and comfort-zone. 

Tools:

Know, Like & Trust Factor Checklist

Social Dig Script

Freebie Factory Worksheet

Action Steps:

  1. Review your website for the Know, Like & Trust Factor
  2. Schedule time to make necessary updates to your website
  3. Start your Social Dig
  4. Complete the Freebie Factory Worksheet 

Lesson 3: Creating a Shareworthy Freebie

Lesson 3: Creating a Shareworthy Freebie

What’s in this lesson:

  • My step-by-step system for turning your research and planning into action.
  • How to create an irresistible name your freebie
  • Tech tutorials to show you exactly how to create the type of freebie you chose.
  • How to set up the tech to deliver your freebie.
  • How to write irresistible copy to describe your freebie on your website.

Tools:

Homepage Freebie Formula Worksheet

Action Steps:

  1. Decide what type of freebie you’re going to create.
  2. Outline the content of your freebie.
  3. Create a plan of what you need to learn and do to create your freebie.
  4. Schedule time to make your freebie. Plan for it to take 2-3 times longer than you think it will.

Lesson 4: Email Marketing That Works

What’s in this lesson:

  • 6-step email marketing formula to cultivate customers
  • Ninja email marketing tactics to find out exactly what your audience needs next and to find more people just like them.
  • Exactly what goes in each of your emails and templates to help you write them.
  • What to do after you deliver your freebie.

Tools:

Email Series Outline & Templates

Action Steps:

  1. Create Optin Survey
  2. Create Thank You Page
  3. Write Email #1
  4. Write Email #2
  5. Write Email #3
  6. Set up emails in Mailchimp or ConvertKit (or your email provider)

Lesson 5: How to Build an Audience From Scratch

Lesson 5: How to Build an Audience From Scratch

What’s in this lesson:

  • 6-step email marketing formula to cultivate customers
  • Ninja email marketing tactics to find out exactly what your audience needs next and to find more people just like them.
  • Exactly what goes in each of your emails and templates to help you write them.
  • What to do after you deliver your freebie.

Tools:

Marketing Research Worksheet

Action Steps:

  1. Complete Lessons 1 – 4
  2. Research, Follow, Like, Comment, Share!
  3. Set aside time for weekly content creation.
  4. Pick one growth strategy to focus on this month and set aside time to implement.

Lesson 6: Multiple Monetization Methods

What’s in this lesson:

  • How to decide what product or service to offer next so that you don’t pick the wrong thing.
  • How to layer on monetization strategies to maximize content you already have.
  • How to analyze your monetization ideas and pick the ones that have the best chance of success
  • How to figure out exactly how many email subscribers you need and how to price your offers in order to make the amount of money of money you want to make in the time you have available.

Tools:

Monetization Metrics Worksheet

Action Steps:

You have no action items this week! The purpose of this video is to show you what’s possible for the future. Your goal now is to execute the Double Zero strategy by doing a social dig, creating a shareworthy freebie with affiliate links, setting up the tech, and then focus all of your efforts on list-building and continuing to social dig.

Then, once you have grown your email list to 100 subscribers, or increased it by 100, you will use the info you’ve learned from your subscribers to determine what your next offering will be.

And guess what? You never have to create your own thing if you don’t want to!! You can stick to affiliate marketing just repeat the strategies you learned in this course to monetize with affiliate marketing.

Knowing the possibilities combined with what your audiences tells you they want next will help you to decide what’s the right next step for YOU!