Wishing you all a safe, happy, healthy holiday season from Team Shannon Mattern!
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HOW TO GET FOUND ONLINE
When you signed up for the 5 Day Website Marketing Challenge, I asked your biggest struggle with marketing your website.
I received hundreds of responses.
Wanna know what the top 5 answers were?
Drum roll please….
- Not knowing where to start.
- Getting found.
- Writing copy.
- Discipline.
- Fear.
If you took 15 minutes yesterday to do the BIG exercise, you’ve already started.
Understanding your ideal customer is not just a FOUNDATIONAL step to marketing your website…
It’s everything.
And what I’m going to say next might not win me any friends, but I’m gonna say it anyway.
Your IDEAL customer is also someone who believes they have the time and money to solve their problem.
If they don’t believe they have those resources, it doesn’t matter how much they know, like and trust you – they are never going to become your customer.
So I want you to go back to the exercise you did yesterday, and write below your work:
“My ideal customer believes they have the time and money required to solve this problem.”
You’ll help them build that belief over time with your marketing.
Okay, let’s dive into Day 2:
What I found REALLY interesting about the survey results is that the #2 biggest marketing struggle people are having is…
“Getting found.”
So there’s another mindset shift I want you to consider:
Marketing is not about getting people to find YOU.
It’s about going out and finding them…
Getting their attention…
And inviting them to visit your website.
There are essentially 5 ways to find your ideal client online and invite them to your website:
- Search results
- Social media
- Relationships
- Guest Posting
- Paid Advertising
And some ways will work better for you than others.
It simply depends on how your ideal client researches the problem you solve and how they generally spend their time online.
So let’s go back to that exercise you did yesterday for a sec where you woke up in the body of your ideal client.
How did you spend your time online when you were deliberately researching your problem (as your ideal client)?
Did you go to straight to Google?
YouTube?
Pinterest?
Did you post on Facebook to ask your friends, or maybe to a group?
Did you reach out to your network on LinkedIn?
Did you go straight to a favorite blog or website to see if they had any advice?
Something totally different?
How did you (as your ideal client) spend your time online when you were NOT researching this problem?
Take me, for example:
While I’m having my morning coffee, I open up Facebook on my iPhone, respond to messages and then scroll my feed. I belong to tons of entrepreneur FB groups so I see a lot of that in my feed.
Sometimes I’ll open up Instagram and follow back my new followers and check my DMs and scroll my feed, maybe watch a few Stories. Sometimes I won’t. I’m just not on Instagram that much…
Then I’ll open up the Flipboard app on my iPhone and read articles and blog posts curated by the app for me that match my interests – lots of entrepreneurship and personal development articles.
When it’s time to walk Scarlett, I’ll listen to podcasts about business and marketing and personal development.
Many times, in the evenings my husband and I will watch YouTube on our smart TV. We’re planning to build a house in 2020, so we watch all kinds of videos related to home construction (I feel like an expert on septic systems… ew.)
On the weekends, I’ll open up Pinterest. I like reading articles about entrepreneurship, list building, and I also like to search for and pin recipes.
If I’m ever researching anything, I go straight to Google. It doesn’t occur to me to go to Pinterest or YouTube. But one of my blogger friends says Pinterest is always the first place she goes to do research, which I find fascinating!
The good news is…
There are TONS of ways you could catch my attention.
Here are just a few:
- Posting in a Facebook group that I’m in.
- Guest posting on one of the sites that I see in my Flipboard app all the time, like Forbes.
- Interviewing someone that I follow and admire on your blog so that I go check it out when I see them share it on social media.
- Writing an epic blog post that’s optimized to show up in search results.
- Paying for ads that target me on the social media platforms I’m on.
The bad news is…
There are tons of ways you could catch my attention.
And that’s why you feel overwhelmed…
…like you don’t have time to do marketing…
….and have no idea what to do or where to start.
Which leads me to today’s action step.
Pick ONE MARKETING TACTIC from the list below to focus on based on what you know about your ideal client’s internet habits AND with what tactic excites YOU the most.
Hit reply and let me know which tactic you’re choosing and why.
- Search results (one platform only).
- Social media (one platform only).
- Relationships (with people who are your ideal client or serve your ideal client).
- Guest Posting/Podcasting.
- Paid Advertising.
Here’s where you might get stuck:
You’re afraid of picking the wrong thing… or,
You might not know how to do it (yet).
And that’s okay.
Because it’s not about picking the right thing.
It’s about picking SOMETHING and taking action on it.
It’s about intentionally trying different things and figuring out what works best for you.
And tomorrow, you’re going to get a formula for exactly what to say to your ideal client to get them to your website and onto your email list.
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