Our team will be offline the week of July 4th-9th for our annual mid-year break to rest, relax and spend time with family (and we encourage you to take some downtime too!). We’ll be back online July 11th 🙌
Almost done!!! If you’re actually reading this… you rock !
Most people aren’t going to hang with me this long.
They don’t really believe their goal is possible, or they don’t have a compelling reason to keep going.
But not you.
The fact that you’re even reading this tells me that you’re going to reach your goal no matter what.
Pretty exciting, right??
Okay, on to today’s lesson:
Now that you’ve really started to understand what marketing is, and you understand the exact steps to finding your ideal client online and getting their attention, and you know why it’s so important that you get them onto your email list… if you’re like most people, you might have a few questions.
After you’ve sent them your freebie, you send a series of emails that follow up and find out if they got the results they expected to get!
You let them know a little more about you and why you’re so passionate about what you do.
And you continue to send them valuable, relevant content on a consistent basis to continue building trust and stay top of mind for your topic (think – a newsletter or your latest blog post).
This is where patience comes in. You can’t expect people to go from first date to marrying you in a week. Building trust takes time.
Think of your email list like a research lab.
When you have access to a list of people that you know are interested in what you do (because they opted in for your freebie), it’s a huge opportunity to make sure that whatever program or service you’re offering aligns with what they want.
Here’s what I mean:
I teach newbie business owners how to build websites, build their email lists, and grow their businesses.
And I used to say it just like that.
Until I asked my email list what their #1 business struggle is, and they said things like:
The solution to those problems is exactly what I teach my students, but I wasn’t saying it how they were saying it.
Once I started talking about what I do in terms of what my ideal client NEEDS instead of WHAT I DO, everything changed.
If you follow this framework, you won’t have to “sell yourself” or “market yourself”.
You’re inviting people to work with you on a deeper level and giving them all of the information they need to make the best decision for themselves (whether that’s working with you or not).
I’m not gonna lie, creating a Shareworthy Freebie is gonna take time – probably 3-4 weeks to go from idea to completion depending on your schedule.
Setting up all the tech to deliver it – that takes about an hour.
Then, you shift your efforts to MARKETING.
They try to find the time for marketing, and they never find it.
You have to make the time.
I side-hustled for 3 years before I quit my day job, and I became a pro at making time.
The thing was… I didn’t need anywhere NEAR as much time as I thought I did – (more on that later).
I’d promised my husband that I would grow my business to the point that it would replace my paycheck before I quit my job so that our personal finances wouldn’t change.
And I was super impatient at first, which led me to seeking instant gratification.
None of those tactics got me anywhere close to quitting my day job.
While I was off working ridiculous amounts of hours on traffic explosion tactics, people who had taken my free DIY web design training, loved it, and for the first time felt like they’d actually be able to reach their goal were sharing my training all over the internet.
In Facebook groups. On their blogs. Telling their friends. Telling the people taking the same marketing course as them.
That’s where all my traffic was coming from. From my existing subscribers.
The key is to focus your time up front on the right marketing strategies, the ones that work for you and build momentum to the point that they become self-sustaining.
That’s when you can shift your focus to making offers to your email list and working on programs and services – and your list is going to keep growing even while you’re not tending to it.
So back to the question of “How will I find the time to do all of this?”
This is where we come full circle, right back to your goal and your compelling reason that you wrote down back on day 1.
Your goal and your compelling reason are what’s going to compel you to create the time, to be patient, to keep taking action, to get excited to build a relationship with every subscriber you add to your list (because they are real people, by the way), to try new things that trigger your imposter syndrome and do them anyway, and to stay focused and tell yourself NO when you want to try that shiny new tactic you heard about on a podcast.
So to recap ( exercises are on pages 2 – 7 of your workbook):
Remember, MARKETING is not creating and publishing content. It’s knowing what your ideal client wants and needs, where to find them online, how to get their attention and compel them to visit your website, building trust over time and making offers for your programs and services.
Your action items for today are on page 8 of your workbook:
Congratulations! You’ve completed the mini-course!!!