Listen to the series finale of Pep Talks for Side Hustlers to find out exactly how I grew my business from a $0 side hustle to a $500,000 business!

journey from $0 to $500k

Pep Talks for Side Hustlers Episode 376

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Self Study

Make the income you want, doing the marketing you love.

Are you ready to finally feel good about marketing and making offers and create some momentum in your business? Hello new friend, you're in the right place!

Imagine if making a full-time income in your business felt this easy:

You can see it now… You, the perfect cup of coffee, and the morning sunshine streaming into your office. You look at today’s marketing checklist and think “I’ve totally got this!”

Sure, you’ll have to actually work – it’s scalable income, not the mythical daiquiris-by-the-beach passive income  – but it’s a good kinda work… the kind that doesn’t feel like work. That doesn’t feel hard, but feels rewarding.

Your clients have seen you around online for awhile now… it’s like everyone they follow online is talking about you… and they see how generous you are with sharing information to help them get what they really want. They see the value of investing to work with you.

And the ones that make the leap? They’re seeing their lives transform in ways they never thought possible…

The best part? You feel great about your offers, you love marketing (it doesn’t even feel like marketing, it feels like you’re giving people a gift) and you don’t bat an eye when you say how much it costs because you’ve sold it at this price already! Impostor syndrome? What impostor syndrome? You haven’t felt that in a loooong time…

but here’s the thing...

Right now your business feels more frazzled or far away than dreamy.

Stop and savor a cup of coffee? HA!!! You’ve got a million unused cups in random corners of your house, which pretty much sums up the state of your biz right now.

You’re admittedly lost/confused/unsure (pick a word, any word!) about how to market your business. You also feel like you gotta do ALL. THE. THINGS to make a consistent, full-time income and it’s just. not. possible.

Do any of these sound like you?

01

Your website's not getting traffic.

You poured your heart and soul (and your precious time off) into your website, getting every last detail perfect. The colors, the fonts, the photos … it’s so YOU!

You can’t wait for your ideal clients to hurry up and see your site, already!! They WILL see it…. right???? 

So far, they’ve been a no-show, which is kinda worrisome. After all, you thought if you just built it, people would just Google it and find you. But here you are, waiting for your online guests to arrive for a party they didn’t even know was happening…

You hate social media.

Okay, maybe hate’s a strong word, but you don’t really like social media… but everyone says you gotta be there to get clients so you keep adding “create a social media strategy” to your to-do list…

Which leads to one of two things:

1) You end up mindlessly scrolling competitor accounts for hours, leading to major imposter syndrome and red wine consumption, or…

2) you never get around to it because deep down you really don’t want to put yourself out there on social media, you’re an introvert, it feels awkward and you don’t need your mom commenting on all your posts! You just wish you could freaking market your business without it!!!

02

03

You’re burnt out on creating content.

When it comes to marketing your business online, it pays to give away your best stuff for free, right?

But when you’re spending all of your time (and then some) writing captions and making graphics and videos and stories and reels and pins for platforms where you gotta pay to play…

There must be a better way to give away your best stuff for free and establish yourself as someone who knows her ish without writing an filming and canva-ing for hours a day…

Your complicated funnel system isn't the ATM machine it claimed to be.

All of your business besties seem to be hopping on the paid-ads tiny offer tripwire funnel train, so shouldn’t you, too? 

“If you can spend $1 on ads and make $3 back, why wouldn’t you do it ALL DAY?” said all the marketing bros ever…

I mean, you haven’t even sold anything to a client yet… but that’s beside the point, right? 

Everyone says that all you need to do is buy XYZ software that does EVERYTHING you need to build a funnel and those ads will pay for themselves when your website traffic “explodes” – so shouldn’t you cue up your credit card too?

04

05

Your "launch" flopped.

You bought the course that promised to teach you how to do a challenge/webinar to sell your course or membership or service…

And you did alllllll the work. You followed every step to a T.

And then one of two things happened:

Barely anyone showed up to your webinar or signed up for your challenge…

No one bought your offer…

Or worse…both.

wanna know how i know?

I've been there, my friend. Every single one of those things happened to me once (or twice... or three times) on my journey from $0 side hustle to CEO of a $500K online business.

You are not alone, you aren't doing it wrong, and you aren't failing. You are on the right path... you just need a little more focus + direction at this stage of your business journey...

Your website doesn't need another redesign...

You don’t need to create endless content for social media...

You don’t need to make that course or membership first...

You don’t need to "put yourself out there."

right now you might be thinking...

Um...OK. But how do I get there?

So glad you asked! I’m about to show you my proven framework to authentically market your business and make offers that convert. All without feeling like an impostor or wasting your time on things that don’t move the needle.

Introducing … drumroll, please …

Self-Study

A proven framework for marketing and making authentic offers that convert (without ads, SEO or social media).

Subscriber to Sale Blueprint Self Study takes you back to the proven basics of attracting your ideal clients, getting steady website traffic, and growing your email list so that you can turn subscribers into customers.

And how’s this for refreshing?

Sound like a plan?

So long shiny object syndrome!

Catch-ya later completely frazzled (or non-existent) marketing plan.

Business is about to get so much better with the sheer gold found inside
Subscriber to Sale Blueprint Self-Study.

Life before Subscriber to Sale Blueprint Self-Study...

Life after Subscriber to Sale Blueprint Self-Study...

Hi, I'm Shannon Mattern!

In Subscriber to Sale Blueprint Self-Study, I’ve packaged up all the systems, strategies + mindset shifts I’ve learned on my journey from $0 side-hustler to CEO of a half-million dollar business so that you can focus on what works to market yourself online and create a full-time income from your business.

Knowing what I know now, and having more than doubled my revenue each year since using the strategies I teach in Subscriber to Sale Blueprint Self-Study, I can’t wait to see what your business looks like in just one year of using my proven, focused marketing strategies.

here's what it looks like inside the course...

When you enroll, you’ll instantly get lifetime access to the entire Subscriber to Sale Blueprint framework.

You get to move at your own pace through each phase of marketing your online business so that you can generate a full-time income as quickly as you want!

STEP #1

Client Clarity

This step is #1 for a reason – because the success of your entire business depends on knowing who you serve and how you can help them. (I know, I know … dramatic, much?) But it’s true.

Before you can even think about marketing tactics and making offers, you need to really know your ideal client. So, that’s what we’ll do. We’ll get clear on who they are, what they really want and how you help them get it, and how to find them online.

Step #2

Shareworthy Freebie

Next, you’ll go above and beyond to create an asset that’ll make marketing way easier than you ever could have dreamed and that will unlock the door to a full-time income – your Shareworthy Freebie.

Step #3

Funnel Setup

Does the word “funnel” immediately give you a mild panic attack? We’ll ditch the overwhelm and set up your first funnel the right way so that making offers is just the natural next step in your relationship with your subscribers!

Step #4

Marketing

Go ahead and breathe that deeeeeeeep sigh of relief, because gone will be the days of having to hang out on social media 24/7 (or even AT ALL if you don’t want to!). Get ready for an email list full of adoring subscribers who can’t wait to become your customers!

Step #5

Validate

You’ll go through a tried and true process to test and validate your product, program or service and make sure you’re talking about what you do in a way that resonates with your ideal client (and that they’re willing to pay what you’re asking)!

Many businesses have failed from people neglecting proper market research or assuming their clients’s needs. You’re not gonna be that guy!

Step #6

Momentum

Pop the champagne because it’s time to start making offers, creating consistent revenue and experience the SHIFT that happens from all the consistent action you’ve been taking where people start finding YOU instead of you going out and finding them.

(How sweet is that?!)

And when I set you up for success, I like, really set you up.

With each module, you’ll have everything you need, including: 

The best part? You get lifetime access to the self-study course.

I want nothing more than for you to see AMAZING results from implementing what you learn inside Subscriber to Sale Blueprint Self-StudyThat’s why I’m giving you lifetime access to the Subscriber to Sale Blueprint framework, worksheets, and strategy call replay library – so that you can use the strategies over and over again as your business evolves.

Option #1

Coaching

Only 20 spots available

This level of support is perfect for you if...

You’re serious about making a full-time income and want to hit your minimum monthly baseline revenue in the next 12 months.

You’re ready to go all-in on yourself and your business with our support, and you want our expert feedback on your offer, pricing and marketing and sales processes. 

Option #2

COMMUNITY

This level of support is perfect for you if...

You’re serious about making a full-time income from your business, but you don’t need help with your offer and pricing.

You don’t need our eyes + feedback on all the assets you create, but you still want the option for support from our coaches in our Facebook Community or from me on a monthly Live Strategy Call.

Option #3

Self-Study

This level of support is perfect for you if...

You’re a lone-wolf go-getter and you’re like “Shannon, just tell me what to do and I’ll do it, I’ve got this!” All you need is the steps, training, templates and instructions. You don’t need the extra coaching, you know you won’t be on live calls, and you never ask questions in private Facebook groups.

Option #1

Coaching

Only 20 spots available

Option #2

COMMUNITY

Option #3

Self-Study

This level of support is perfect for you if...

You’re serious about making a full-time income and want to hit your minimum monthly baseline revenue in the next 12 months.

You’re ready to go all-in on yourself and your business with our support, and you want our expert feedback on your offer, pricing and marketing and sales processes. 

This level of support is perfect for you if...

You’re serious about making a full-time income from your business, but you don’t need help with your offer and pricing.

You don’t need our eyes + feedback on all the assets you create, but you still want the option for support from our coaches in our Facebook Community or from me on a monthly Live Strategy Call.

This level of support is perfect for you if...

You’re a lone-wolf go-getter and you’re like “Shannon, just tell me what to do and I’ll do it, I’ve got this!”

All you need is the steps, training, templates and instructions. You don’t need the extra coaching, you know you won’t be on live calls, and you never ask questions in private Facebook groups.

OUR STUDENTS ARE AUTHENTICALLY MARKETING THEMSELVES AND MAKING OFFERS THAT CONVERT EVERY DAY, AND YOU CAN DO IT TOO.

I now know how to market myself through real, authentic connections!

“Before joining, I felt scattered, unsure and struggled with imposter syndrome. This program taught me how to market myself through real and authentic connections that are worth 1000x more than trying to get people to blindly follow you on social media.  It’s taken an impatient girl and made her see the possibilities and the benefits of being patient with the awesome process that Shannon lays out!”

- KELLI FEMRITE

"Just now received a deposit from literally, MY IDEAL CLIENT!".

“Shannon, it’s been an exciting week! (weeks?!) I’m gaining traffic to my site and increasing signups to my email list. Just now received a deposit from literally, MY IDEAL CLIENT! It’s happening!!! Thank you. Thank you. Thank you. Thank you.”

- ELYSE ROBERTSON

"The value of your course is incredible."

“One of my marketing experiments led to a contract for regular consulting for six months. The value of your course is incredible.

- ANDREA SHIREY

Oh yeah...
and you get these amazing bonuses!

Bonus #1

Price + Paycheck Calculator

Stumped on how to price your services? Knowing your numbers is so, so important if you really wanna make a full-time income from your online business. This handy calculator will help you:

Bonus #2

Marketing Experiment + Tech Library

Once you have validated that you have a proven offer that converts and you know where to find your ideal client online and get them to your website and onto your email list without ads, trying to beat the algorithms or being on social media 24/7, it’s time to experiment with other ways to amplify your marketing efforts!

I see you nodding your head, thinking this could be just the strategy you need to help you finally start making progress in your business. And you’re right! But just to make things super clear ...

Subscriber to Sale Blueprint Self Study is perfect for you if:

Subscriber to Sale Blueprint Self Study is NOT for you if:

think about it this way...

Subscriber to Sale Blueprint Self Study will forever change the way you think about marketing and sales (and yourself).

Because while running a business (of course) requires effort, it shouldn’t make you feel like an impostor and a failure.

You’ll learn how to set realistic expectations and goals based on your current reality (not some other business owner’s highlight reel on Instagram), create a plan designed around actions you can control (not outcomes that you can’t) and learn exactly what to do when things do (or don’t) go as expected.

And instead of starting over when you don’t get instant, overnight results and setting back your progress, you’ll understand how to mine valuable data out of your results and use it to create momentum in your business.

here's what our students have to say:

start your journey now!

Self-Study

$997 or 12 payments of $97

One payment of $297

Subscriber to Sale Blueprint Self-Study is NOT a coaching program or membership. It is a self-study online course. View our full terms and conditions of use here and Refund Policy here.

This limited time offer ends in...

FYI – the price is increasing to $600 per month for 12 months or one single payment of $6000 on January 11, 2021. This is your last opportunity to work with us to create a profitable, sustainable + scalable web design business at this low of a price. If you have any questions, please email or DM us as soon as possible!

Have questions racing through your brain? I've got answers!

Have a question you don’t see answered here? Email us at support@shannonmattern.com

A: This is a self-study, go at your own pace online course, you will have lifetime access to the curriculum, templates and strategy call replays.

A: No. This is a self-study, go at your own pace online course that teaches strategy and tactics. This self-study format is perfect for you if you’re clear on what you do and who you serve, and you’re ready to get in front of your ideal clients online and need a system and some direction. It’s not the right fit if you need coaching or mentorship to help you figure out your business.

A: This is a self-study course, not a membership or a coaching program, so this program is not for you if you think you’ll have lots of questions about how to implement these strategies in your business because there is no additional support.

If you are someone who needs a lot of feedback or a sounding board or wants to make sure you’re “doing it right” this course probably isn’t the right fit for you and you’d be better off with a higher-end program that offers support and mentorship.

On the other hand, if you’re a lone-wolf go-getter and you’re like “Just tell me what to do and I’ll do it, I’ve got this! and all you need is the steps, training, templates and instructions, you don’t need extra coaching, you always listen to replays, and you never ask questions in private Facebook groups – this course is probably perfect for you and you’ll love having a re-usable blueprint you can come back to over and over again in your business.

A: This is a self-study course, not a mentorship or a coaching program. There is no direct access to Shannon in the self-study format at this price point, however, you do get access to over 100 hours of replays of strategy calls with Shannon in a private podcast format that you can listen to wherever you listen to podcasts.

If you are someone who needs a lot of feedback or a sounding board or wants to make sure you’re “doing it right” this course probably isn’t the right fit for you and you’d be better off with a higher-end program that offers support and mentorship.

On the other hand, if you’re a lone-wolf go-getter and you’re like “Just tell me what to do and I’ll do it, I’ve got this! and all you need is the steps, training, templates and instructions, you don’t need extra coaching, you always listen to replays, and you never ask questions in private Facebook groups – this course is probably perfect for you and you’ll love having a re-usable blueprint you can come back to over and over again in your business.

A: Not at this time.

This is a self-study course, not a mentorship or a coaching program. There is no direct access to Shannon in the self-study format at this price point, however, you do get access to over 100 hours of replays of strategy calls with Shannon in a private podcast format that you can listen to wherever you listen to podcasts.

If you are someone who needs a lot of feedback or a sounding board or wants to make sure you’re “doing it right” this course probably isn’t the right fit for you and you’d be better off with a higher-end program that offers support and mentorship.

On the other hand, if you’re a lone-wolf go-getter and you’re like “Just tell me what to do and I’ll do it, I’ve got this! and all you need is the steps, training, templates and instructions, you don’t need extra coaching, you always listen to replays, and you never ask questions in private Facebook groups – this course is probably perfect for you and you’ll love having a re-usable blueprint you can come back to over and over again in your business.

As long as you want! You have lifetime access to the curriculum, templates and strategy call replays, and you’ll be returning to it over and over again as you refine and test new offers. Again, this isn’t about a quick fix or quadrupling your income in a day. It’s about following a proven, step-by-step marketing plan to help you build a profitable and sustainable business for years to come.

You have lifetime access to the program – how much time you choose to spend working on your business is up to you. The speed of your results will directly reflect how much time you put in. We value time-independence, and you can move at your own pace. Everyone comes into the program at different times and focusing on different areas of their business and how much time it takes them is very unique to them.

A: Absolutely! Our marketing strategies are platform-agnostic.

Yes!!!!! You do not have to be a content creation machine to feed a platform that barely shows your content to followers unless you pay for ads! We use social media as a tool for connection and relationship building, not for building an audience and entertaining people and churning out unsustainable amounts of content.

Absolutely! It goes back to doing the things (notice I didn’t say ALL the things) that will get you the most bang for your marketing buck. And by that, I don’t mean your money. I mean your most precious commodity of all – your time. The Subscriber to Sale Blueprint Self Study framework will help you work smarter, not harder.

Because you get instant, non-revokable access to our curriculum, templates, swipe copy and strategy call replays upon purchase, Subscriber to Sale Blueprint Self-Study is non-refundable.

View the full terms and conditions of use here.

If you’re not sure if the program is right for you, please reach out to our support team at support@shannonmattern.com and ask any and all questions before purchasing.

So, what’s it gonna be? Are you ready for these “No more's”?

No more guessing at how to market your business online.

No more spending ALL your time creating social media posts, blogs, pins, and more –
with nothing to show for it.

No more starting over, re-branding, re-naming, re-designing and setting your progress back months (even years).

No more shame and impostor syndrome.

No more wondering if this is really possible for you. I’m here to tell you… it is!

Subscriber to Sale Blueprint Self-Study is the roadmap you'll come back to over and over again as your business evolves.

You won't outgrow the strategies you'll have access to inside the self-study course. The momentum you've been searching for is inside. Are you?

YOUR SUCCESS DEPENDS ENTIRELY ON YOUR OWN EFFORT, MOTIVATION, COMMITMENT AND FOLLOW-THROUGH. WE CANNOT PREDICT AND WE DO NOT GUARANTEE THAT YOU WILL ATTAIN A PARTICULAR RESULT, AND YOU ACCEPT AND UNDERSTAND THAT RESULTS DIFFER FOR EACH INDIVIDUAL. EACH INDIVIDUAL’S RESULTS DEPEND ON HIS OR HER UNIQUE BACKGROUND, DEDICATION, DESIRE, MOTIVATION, ACTIONS, AND NUMEROUS OTHER FACTORS. YOU FULLY AGREE THAT THERE ARE NO GUARANTEES AS TO THE SPECIFIC OUTCOME OR RESULTS YOU CAN EXPECT FROM USING THE INFORMATION YOU RECEIVE ON OR THROUGH THIS WEBSITE OR PRODUCT.

When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavor there is an inherent risk, including a loss of capital and loss of customers and therefore you assume all responsibility for any such risk. 

EARNINGS DISCLAIMER. ANY EARNINGS OR INCOME STATEMENTS OR EXAMPLES SHOWN THROUGH OUR WEBSITE ARE ONLY ESTIMATES OF WHAT MIGHT BE POSSIBLE NOW OR IN THE FUTURE. THERE CAN BE NO ASSURANCE AS TO ANY PARTICULAR FINANCIAL OUTCOME BASED ON THE USE OF OUR WEBSITE. YOU AGREE THAT I AM NOT RESPONSIBLE FOR YOUR EARNINGS, THE SUCCESS OR FAILURE OF YOUR PERSONAL OR BUSINESS DECISIONS, THE INCREASE OR DECREASE OF YOUR FINANCES OR INCOME LEVEL, OR ANY OTHER RESULT OF ANY KIND THAT YOU MAY HAVE AS A RESULT OF INFORMATION PRESENTED TO YOU THROUGH OUR WEBSITE. YOU ARE SOLELY RESPONSIBLE FOR YOUR RESULTS. 

TESTIMONIALS. I PRESENT TESTIMONIALS AND INSIGHTS ABOUT OTHER PEOPLE’S EXPERIENCES WITH MY WEBSITE FOR PURPOSES OF ILLUSTRATION ONLY. THE TESTIMONIALS, EXAMPLES, AND PHOTOS USED ARE OF ACTUAL CLIENTS. THEY ARE NOT INTENDED TO REPRESENT OR GUARANTEE THAT CURRENT OR FUTURE CLIENTS WILL ACHIEVE THE SAME OR SIMILAR RESULTS; RATHER, THESE TESTIMONIALS REPRESENT WHAT IS POSSIBLE FOR ILLUSTRATIVE PURPOSES ONLY.

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