Eden Fried: Hey everybody. Welcome to the masterclass today. We are talking all about how to turn your new leads into instant customers with a tripwire offer. If you're not familiar with what a tripwire offer is or with who I am, don't worry. I'm going to cover all the basics. But first I want to say thank you so much for joining me at the summit presentation. I feel really honored to have been asked to be here, to talk about one of my favorite topics of all time, and really honored that you have decided to join me today. So let's start with this. I want you to imagine this scenario. You get a new subscriber to sign up to your email list. Now, first of all, that's a win in and of itself, right? That's amazing when someone signs up to your email list. Now imagine that instantly right after they sign up, you offer them a low cost digital product for just $9.

Eden Fried: That's it really low cost, low barrier for entry product, just $9. And they see the offer. They feel like it's absolutely perfect for them. So they instantly grabbed their credit card and they go ahead and make a purchase. How amazing would that be? Now? I know $9 doesn't sound like a whole lot of money, but if you haven't made any money online yet, this process sounds amazing, doesn't it? And this is what a tripwire is. Of course, there's more to the process. We are going to go in and cover all of the details, but for now, what I want you to know is that tripwires can truly revolutionize your business without requiring a ton of effort on your part. There are lots of ways to make money from your website. I'm sure you've heard of lots of them. Not many of them are as easy as making money with a tripwire.

Eden Fried: And that's why I'm personally in love with this method and love teaching it to people because it's a great way to start to monetize your site with really passive income effort. It's really nice to meet you if you're not familiar with me. My name is Eden Fried. A quick background about me. Back in 2016, I quit my job and I bailed on my plan to go to law school. I started a blog the very next day with the goal of hopefully being able to make money online. You know, I had bailed on law school. I had dodged the bullet of a quarter million dollars of debt. But I needed to figure out how I was going to make money and I wasn't happy in my day job. So I tried a million, and one things to figure out how to make money online.

Eden Fried: I tried freelancing affiliate, marketing sponsorships, like you name it. I tried it at some point. Eventually I discovered digital products. And within a few days of launching my first online course, I made over $500, which quickly turned into a thousand dollars, which turned into $1,500. And you know, the drill. It really snowballed from there. And here I am now, years later, still in the digital product world, because I guess you could say I drank the Kool-Aid and I never looked back. And these are a few of the things that you can find me doing these days. I am the host of the Rebel Boss Ladies podcast, where I interview lots of women who are creating and selling digital products and have really great strategies to help them launch. I'm the host, founder and host of the Rebel Boss, Virtual Summit, which is this virtual summit focused on digital product launch strategies that happens two times a year.

Eden Fried: I'm also the founder of Rebel Boss University, which teaches my 90 day launch format to get your product launched in a 90 day timeframe and edenfried.com is kind of the home for everything where you can find my podcast. You can find free information, blogs, everything, all about digital product launch strategies. So that's a little bit about who I am and what I do online. Now, I'm gonna leave you with this. I think that's a great place to really dive in. The probability of selling to an existing customer is 60% to 70%. I want you to really let that sink in for a second. 60% to 70%. That's crazy. That means that your goal should be, how can I turn my leads into customers as fast as possible? If you know that once someone buys something from you once, they're statistically very likely to buy from you again, your goal should be, how can I get these people to buy as fast as humanly possible?

Eden Fried: How can I get them from A to B, thinking about buying to actually making the sale. And that's why you need to set up a tripwire or else you're really risking leaving money on the table. And I'm saying that sounds, maybe it sounds a little bit blunt. It is blunt, but I really mean this. If you do not have tripwires set up on your website, you are 100% leaving money on the table because tripwires are the tool that will get your customer from thinking about buying, to buying, within a split second, within just a few minutes time. And there's really nothing else out there quite like this, that's going to help your customers or your potential customers become actual customers within a few minutes. All right. So let's start with part one, talking about the foundations of tripwires. Here are the core ingredients for a successful tripwire.

Eden Fried: First of all, they're going to be low cost. They're usually between $9 to $20. Now I have seen tripwires that are more expensive than this. I have tested trip wires myself that are more expensive than this, but I'm going to just be honest with you. If this is the very first time you're messing around with trip wires, just stick to the bread and butter. Stick to what works. Okay. Nine$9 to $20 is going to be a sweet spot. Honestly, it should be more like $9 to $19, because 19 is going to sell more than a $20 product. Your tripwire really has to scratch the itch of a pain point. So products, digital products if they're going to sell, they need to solve a problem. Okay? Products are just really resolutions to problems. So if they don't solve a pain point, if they don't scratch the itch of a pain point, nobody's going to want to buy it, right.

Eden Fried: There needs to be a sense of urgency. People buy because they're scared of missing out on a great deal, right? I think about black Friday buyers, any kind of a Memorial Day sale, things like that. There's a sense of urgency to purchase before you miss out on a really great deal. And that's what makes a tripwire really successful because you are going to be including a timer and limited time, low pricing. And the combination of those two things really helps people make a purchase decision very quickly. Your product also needs to give, give people a quick win. It's not just about collecting the money, right? Making that $9 is great, but you want to wow people with your product. You don't want them to get your product and then feel disappointed that they bought it because then they'll never buy from you again. You want to make sure that your product actually is giving them a quick win.

Eden Fried: Now, I don't mean to say that you have to give everything right, but you need to give them some kind of quick win. So here's why tripwires really work. The price is right. It's why not pricing, or easy yes. pricing. It's so low. So it's like, why not? Right. They're looking at this offer. It's low cost. There's a timer. They're scared of missing out of a deal. It's something that they actually need and they're worried they're going to miss out. So they're like, okay, let me just go get my credit card really quickly. I'm not going to lie to you. I purchased tripwires many times myself, which is what motivated me to actually go ahead and get them set up for my site because it worked on me and I've, I remember laying in bed at night. It was like 11:30 PM, my husband is snoozing away

Eden Fried: next to me. I'm scrolling away on my phone mindlessly. I see an ad on Facebook and you don't have to run ads to this by the way, but this is where it happened to see it. I saw an ad on Facebook. I clicked on it, signed up for a lead magnet, immediately saw a tripwire and I bought it. And like, I literally got out of bed and it takes a lot to get me out of bed. Right. I got out of bed and I got my wallet, put my credit card information in and I bought a tripwire at night. And that's when I knew, okay, I need to figure out how to make this happen too. Now, let me just tell you this. You are not about to get rich off of tripwires. Now, you, we talked about the low pricing already $9 to $19. That, you know, that's great to make that money, but the goal is not to get rich off of it and you will not get rich off of it.

Eden Fried: Okay. So your goal with the tripwire isn't to make money. But there are lots of other amazing benefits to making one. So first of all, it's going to turn your leads into customers fast, right? Which means they're likely to buy again. If they're 60 to 70% likelihood that they're going to buy from you again, because they've already bought from you in the past, then if you can turn them into your customers fast, you want to. If that's all this would do, it would be worth it, but there's more benefits to tripwires. The earnings that you can get from a tripwire can cover the cost of your expenses. So think about the tools that you're paying for on a monthly or annual basis. Maybe you're paying for an email service provider, or I don't know, storage on your computer or lots of other kinds of things that you might be paying for.

Eden Fried: You might be able to break even, or even make a little bit of profit on this. You can cover the cost of your ad spend. And that is huge because when you can cover the cost of your ad, spend, you have an opportunity to infinitely scale your business. Now I'm just going to preface this by saying, I'm not going to be talking about ad spend in this particular training. And you also do not need to ever drop a dime on ads if you don't want to. Okay. So I went five years of my business or four and a half years of my business without ever investing in a single Facebook or Instagram ad and totally doing fine financially. It wasn't until I had the right offer for an ad type offer or funnel that I decided to go ahead and dive into Facebook ads.

Eden Fried: And it wasn't with a tripwire. So don't, don't listen to this training thinking, Oh my gosh, she didn't going to tell me I need to run Facebook ads because that's absolutely not the case. This process is something you can do and you can make money with without touching any Facebook ads or Instagram ads or any kind of ads. And another big win is that you are giving your customers a quick win. And that is important because you are now establishing the know, like, and trust factors, which are absolutely necessary to get your customers excited to buy from you again and again and again. So part two, how do we actually go about setting up a tripwire? In order to go through this process I want you to understand what a funnel actually looks like. And then we'll dive into where tripwires fit into this.

Eden Fried: So your job online is to get as many people, as many qualified people I should say, over to your website. So whatever you're doing on social media, wherever else, it may be, you are strategically promoting your content so that they land on your website. Then you are hopefully getting people from just viewing your website to actually signing up for your email list with a lead magnet. Once they signed up for your lead magnet, they've gotten whatever free goodie you've given them. They're now on your email list, which means you have that opportunity to develop that know, like and trust factor, and really nurture them with quality email content that will hopefully get them primed and ready to buy your more expensive products from you down the line. Now, obviously there are more people going into the funnel than coming out of the funnel, but the goal is at the end of the funnel to have customers actually making a purchase.

Eden Fried: So where does a tripwire fit into this process? Right here. So it's an opportunity for you to make money before you would've made money. Okay? So you don't have to wait to the end of the funnel. Now you have another mini funnel set up. So you get people over to your site, same process. You get them onto your email list with a lead magnet. But right here is where you offer them the tripwire. Right after they sign up for that lead magnet we'll direct them to a trip wire sales page. Now here's another way of looking at it for those people who are more linear and a visual learner. Again, you're getting people to your site with strategic promotional strategies, SEO, social media. You're getting them over to your site onto your email list with a lead magnet. Now they're on your email list and eventually you can pitch them your core product.

Eden Fried: Another way of doing it is immediately from the lead magnet, you offer them the tripwire offer, and now they're on your email list and you will give them your core product offer pitch later on. Okay? So works like this. You get targeted traffic to your website. You convert that traffic to your email list with a freebie or lead magnet, whatever you call it, and then instantly send those new leads to a tripwire sales page. So here's some of the things that you need to make this happen. Now, obviously you're going to need a tripwire product. You need a timer software. You're going to need a sales page, but it doesn't have to be a crazy long sales page. Like you're probably familiar with. And, you need a payment processor obviously to collect those dollars. So the product; we talked about this already, but it's worth mentioning again, the product that you're offering needs to solve the pain point or at least needs to scratch the itch of the pain point, meaning start to solve the problem.

Eden Fried: It also needs to make sense in the grand scheme of things. So it needs to make sense in your funnel. It needs to build on your freebie and it needs to lead to your end product. Okay? So I'm going to give you an example here. Let's say you are a Facebook ads marketing expert. Your freebie might be a Facebook ads checklist. Here's a checklist for all the things that you need to do before you hit publish on your first Facebook ads campaign. The tripwire might be a mini course on setting up your first Facebook ad campaign and with video to go along with it so that you're not confused. And everybody has all the information that they need. This example I put in here, because this is an example of a tripwire that I actually did go ahead and purchase. This is the one I purchased at like 11:30 at night.

Eden Fried: So yeah, you can see here how the trip wire builds on the freebie. And now you can imagine that at the end of this funnel, there's going to be a more expensive product related to running Facebook ads. Okay. So do you see how it makes sense in the grand scheme of things? The tripwire is not just a random product. It actually builds on the previous stuff in the funnel. Another example is a freebie. The freebie could be a list of dangerous home cleaning products for baby. So if you have a little baby at home, you're worried that the cleaning products you're using might be toxic for your new crawler. You would download this freebie. And then the tripwire would be a DIY recipe book with homemade cleaning products, non-toxic baby cleaning products. So maybe, you know, if you're worried about the cleaning products that you're using at home, you might be interested in making your own cleaning products and you might buy this recipe e-book that helps you make your own non-toxic cleaning products.

Eden Fried: So it builds on the previous step in the funnel. It makes sense in the grand scheme of things. Both of these tripwires are scratching the itch of a main pain point. Okay? This tripwire is not going to solve all of your problems when it comes to starting Facebook ads, right? You're still going to have questions. You're not going to have all the answers that you need. But it's starting to scratch itch, right? You're starting to get the information you need to feel more confident. And this is obviously going to build that know, like, and trust factor. And the same thing is true for this example. Okay? So the format of your tripwire product is really not the most important thing. But I wanted to give you some options here. So your tripwire can be in the form of an e-book. It can be templates.

Eden Fried: It can be a bundle of resources. It's really going to be anything. Swipe copy, graphics and mini course. It could be a full course. It could be as something as simple as an Excel spreadsheet. Your imagination is the only limiting factor when it comes to deciding what format your tripwire is going to take. When you're deciding on the format, I encourage you to consider what you like to make. If it's going to take you forever to make a mini course and don't make a mini course. But if you're really great at writing, and it's going to take you a day to write an e-book, then go ahead and make an e-book. The other consideration here is what do your target customers prefer? Do they hate e-books, but love courses? Well, if that's the case you might want to create a course. Do they love graphics, but hate something else?

Eden Fried: Well, make that a consideration when you're deciding. Pricing, it has to be discounted from something higher. Okay? So we talked about the low cost pricing, $9 to $19, but there's really no sense of urgency to buy a $9 product when it's always $9, right? So it really needs to be $9 discounted from something more expensive, like $25 or $35 or $45, something like that. You want to avoid pricing like $16 or $18 because $18 feels like more than $15, $16 feels like more than $15. Think about it this way. A $19 product is probably going to sell more than a $16 product, even though the $19 product is more expensive because the $16 product sounds like it's more than $15, but the $19 product sounds like it's less than $20. Okay. So think about the psychology behind pricing. Another thing that you can consider is adding in what's called an order bump to make more money.

Eden Fried: Okay. Now we talked about this already, that the goal with your tripwire isn't necessarily to make money. There's lots of other benefits. It's to get a new customer being the number one benefit. But that being said, you can still, like we said, cover the cost of your expenses, cover the cost of your ad spend if you choose to go that route. Lots of things that you can do with these earnings. So if you want to squeeze more juice out of the sale, if you want to increase the order value, you can add what's called an order bump. Now you've probably seen order bumps before on checkout forms. So somebody's already checking out. You've already decided you're going to purchase. You're putting in your name, your address, your credit card information. And you're literally about to press buy. When you see this flashing box that says "wait, do you want to add this to your order? "

Eden Fried: And it's usually just a paragraph, maybe a picture where it says, here's what this is. It's only $19 additional dollars. Check this box to add it to your purchase. That's what an order bump is. It's bumping up the value of the order. Okay. Make sure to visibly display the massive discount. So don't assume that people know it's discounted to $9 from $29, right? Don't assume that people know. That you want to make sure that people see that it's discounted. So usually I would do it's $9 with a big 29 in red font crossed off with an X through it. So people visualize the massive discount that's included here. Okay. Timer software. You absolutely should do everything you can in your power to have a timer on this page that's visible because this is one of those factors that's going to help people visualize that there is urgency here. That if they don't make a purchase decision, now that the offer is going to go away and they're not going to be able to find it again.

Eden Fried: Okay. I recommend finding a timer and setting it between 12 to 20 minutes. Usually I'll do 15 minutes, but honestly it depends on how long my sales page is. You want to make sure that your timer gives people enough time to actually go through the content on the sales page, because if you have a crazy long sales page and a 10 minute timer, for example, you're just going to be giving people a sour taste in their mouth and they're going to be frustrated. So you want to make sure that you balance out the timer with the content on the page, but you don't really want to go more than 20 minutes. And I would say 15 is the sweet spot. You also want to make sure that the timer actually does something. It should expire the page to a "Sorry this offer expired" page.

Eden Fried: It should make sure that that page with the offer is no longer available. If that timer hits zero and nothing happens and people see that nothing happened, you've now lost the trust of your potential customer. And they're probably not going to believe you again when you offer them something else with the timer in the future. So you want to make sure that the timer actually does, in fact, expire the offer. Some options for you, Deadline Funnel is my personal favorite. I use it for a tripwires. I use it for my like open / close cart launches for products that I launched throughout the year. I use it for my summits. I use it literally for everything. It is a little bit of investment, not so much, it's like a monthly cost or something, and there is a free trial, but I highly recommend trying it out.

Eden Fried: It's really robust and also simple to use, which is a powerful thing. When you can find a tool that can do a lot and not be complicated to use, that's, that's my kind of tool. Another option would be Page Expiration Robot or Evergreen Countdown Timer. These are free or almost free options that you can check out and, explore whether or not they're to be right for you and the tools that you are using. But whatever tool you ultimately decide to go with, make sure that you have a timer, make sure the timer is displayed on the page and make sure the timer does in fact expire the page so it's no longer available. The sales page is what we would call a short form sales page. So we're not talking about having a massive long sales page like you would see for a $1,000 online course. This is a $9 or $19, or somewhere in between, product.

Eden Fried: So people don't need to have a crazy amount of information in order to make a purchase decision. You want to give them the information that they need and really nothing more. Okay. So that's going to include a headline, a sub-headline you're going to want the timer. I include mock-up graphics. I want to make sure that I have that price discount visually explained on that page. I explain the features and most importantly, the transformation the product is going to provide. I like to include testimonials and definitely, definitely, definitely include a BUY NOW BUTTON. And make sure that BUY NOW BUTTON actually does connect to the checkout page. You'd be surprised how many people forget something like this when I review their tripwire sales pages. So yeah, this is really all you need on your sales page. Your payment processor: Again, the BUY NOW BUTTON needs to actually be connected to a checkout page.

Eden Fried: There are lots of options for you to use when you are thinking about how can I collect payment? Teachable is great. Sendowl is great. Whatever you already have probably will work in some capacity. I don't recommend that you use a PayPal button. A PayPal button is very glitchy. It doesn't look that great and PayPal often times out, which means that you are going to be losing out on sales. Most definitely if you were exclusively using a PayPal button. So avoid that temptation. Trust me, I've had people say, Oh, I'm not going to listen to you. I'm just going to try it. And they try it. And they're like, Oh, why did I do that? And they say, I should have listened to you in the first place. I've tried this before you guys learn from my mistakes and other people's mistakes. It doesn't work that well, not for a tripwire at least.

Eden Fried: And then finally the payment success needs to actually trigger immediate delivery of the tripwire. This is really important because it's frustrating for somebody when they buy a product and then they don't actually get immediate delivery of that product. So make sure that when someone buys they within a few minutes, time will receive access to the product that they just purchased. So I wanted to share some examples of tripwire sales pages that I used in the very beginning of my journey. And the reason why I shared these pages with you is because they are definitely not perfect. However, they worked very, very well. I had extremely high conversion rates for all these tripwire sales pages, which is why I wanted to show them to you because mine have evolved a lot since then, but these imperfect sales pages have performed really well.

Eden Fried: And they're also a great learning opportunity for you. So this was for tripwire called the Email Hack Pack For bloggers. Now the incentive to purchase this was that it was going to save you hours and hours worth of time with growing your email list. So that was kind of the value incentive of purchasing. So this is part of the sales page here. I highlight the transformation. So it's going to save you 40 hours of work time. That's crazy. Here's a BUY NOW BUTTON. I show the options for them to make a purchase. It can use visa, whatever this is MasterCard, I think PayPal. I included a graphic mock-up. You can make something like this really easily in Canva. My graphic mock-ups are really amazing to, again, visualize for your potential customer, what they're going to get when they make a purchase and what it's going to look like for them.

Eden Fried: And yep. So here's some testimonials here. Here's another tripwire. Again, here's a great example of how you can visualize or help people visualize the discount. So it's usually $65. You can get it now for just $9. Enroll now for just $9. And here's the value incentive here. You can get your sales funnel set up together in the next 30 minutes. I included instead of a graphic mock-up on this page, I included an entire two, two and a half minute tour. So people could actually watch the video in two and a half minutes and see what they're going to get. And then this is another tripwire where my first ever Rebel Boss Summit, actually, this is from two years ago. The Rebel Boss Summit and people can, they have 15 minutes to decide whether or not they're going to pay $12 to get the 25 recorded trainings.

Eden Fried: So yeah, it's, you can see that my tripwire sales pages have evolved stylistically over time. But I personally really love this simplistic format here where you can highlight here's what's included, here's a graphic mock-up here's the button. And then you can also make sure that you are including the timer, like it was right here. And you know, other features as well, but this is the core of what you need. And typically I would actually also include a timer like right above the button, or maybe right here, so people can see the timer with the BUY NOW BUTTON, all the features, the mock up, it's kind of all in this little square. Okay. So part three, does it work and some next steps for you now. I know it's really hard to be patient with this process. I've had people stress out that their tripwire isn't working or it's not working the way they expected it to be working.

Eden Fried: Let me just tell you this right now, upfront at the beginning. You can't analyze the success of a tripwire until you've had at least 200 people sign up for your lead magnet and actually view the offer. Anything less than that and you just don't have a good sample size. It's like saying, you know, I've had people actually say, Oh my gosh, my tripwire is not working and I'll ask them how many people saw your lead magnet and saw the actual trip offer. And they'll say10. Okay, well, I'm really sorry, but 10 is just not a big enough sample size to know whether or not this is going to work in the long run. It's just not enough people. And I totally get that it might take you a while to get to 200. I get it and, and that can be frustrating.

Eden Fried: You know, I remember when I was building my email list in the very beginning, it felt like it took forever to get that first a hundred people and then 200 people. It does. It does take some time, but you do need to be patient. Marketing is all about data. And it's all about making decisions based on the data. It's not about emotions. As much as you might feel like something is a failure, or you might feel frustrated because it's not working. The fact of the matter is the numbers will tell you whether or not it's working, not your emotions. Your emotions are just that, emotions. So put them to the side. Don't think about them. Journal about them if you want to. Talk to a therapist about them, if you want to, but it's all going to come down to the numbers. Okay. So here's the math.

Eden Fried: What you're gonna do is you're gonna take the number of tripwire customers that you have divided by the number of people who signed up for your freebie or lead magnet. You're going to take that number and multiply it by 100. So let's say you had 80 people buy out of 300 sign-ups. You're going to get 0.26 times 100. That's a 26% conversion rate. That's crazy, right? That's crazy high. Now, let me just go back here and say industry standard conversion rate for a tripwire can traditionally be more or higher than standard conversion rate for something like an online course or something that's more expensive. So keep that in mind, 26% is, is a number that you could expect. Okay. That I can tell you from my personal experience, that some of my tripwires have converted over 30%. So, so you can expect to have higher numbers.

Eden Fried: That being said, if you don't have numbers as high as 26%, 30%, or even 20% or 15% don't panic because standard conversion rate in most industries is going to be, is going to be between 4% to 7%. Okay. And 4% is even high. Some is 1% to 7%, but I would say 4% for a lot of industries. Okay. So just keep that in mind. Because tripwires are lower price on the spectrum of products that are sold online, you can, and probably should expect a little bit of a higher conversion rate than a more expensive course or other type of products sold online. But it, you end up having a 10% conversion rate you don't need to go crying and freaking out that it's not working because that's fine. All right. So there is a big range here that being said, there is always room for improvement.

Eden Fried: So what I want you to do is just keep in mind that marketing is based on the data. And based on the data you get to make changes, you get to make informed decisions. You can keep testing. And some of the things that you can do to make those changes are changing the graphics, tweak the copy on the sales page, play around with slightly different pricing. Maybe the $12 you tried didn't work. So you want to try $9. That's totally fine. Try that out for a little while. Maybe the graphics were not great, weren't solid, and you need to switch those up. Maybe the value incentive for the product doesn't appropriately communicate what the value actually is and what the transformation actually is. Okay. So marketing is all about testing, analyzing, modifying, and repeating that process over and over and over again. That might sound overwhelming, but don't let it be overwhelming.

Eden Fried: This is just part of the process for selling online. And it's, it's fun. You just have to view it as a part of the journey. Often the biggest problem is the marketing message. I've talked to a lot of people. I've been, I've had thousands of students work with me on developing their own tripwire product. And in my experience, when I evaluate whether or not someone's tripwire is working to the extent that it should be working or, or evaluating why it's not working, I find that their messaging is wrong. Okay. So you have to, we're going back to what we said in the very beginning. You absolutely have to make sure your product solves a problem. Every product out there that you buy solves some kind of problem. Take a look around at the things around you. Like all of these things that you have surrounding you are products that you purchase at one point or another.

Eden Fried: I'm looking right now at my microphone. I purchased this microphone because in my very first online course that I sold people told me that my audio absolutely sucked. They liked my content, but they thought my audio was terrible. And so what did I do? I went and bought a microphone to solve my audio problem because I wanted to be able to communicate my message clearly and effectively. And I wanted my students to have a really great experience learning from me. So I bought a microphone to solve that problem. If your product that you're selling, doesn't solve a problem that actually needs solving or just doesn't solve a problem at all. No one's going to buy it. Okay. So if you don't focus on that, you're going to have a really hard time selling this product no matter what. You also want to make sure that you don't focus too much on the features.

Eden Fried: So let's say your product really does solve a great problem. You might, you might just be focusing on the wrong thing. You might be focusing on the features of each module in your mini course or the chapters in your e-book. People don't really care about that. They want to know what your product is going to do for them. So focus on the transformation that your product is going to provide. So for an example, if your customer is worried that her cleaning products aren't safe for her baby at home, and you're selling a product that's all about all natural cleaning product recipes, your sales mechanism here, the thing you want to really focus on and drill down on is the fact that this is a baby safe product that's going to help you make natural cleaning products that will help you as a parent feel guilt-free. Don't stress about your baby inhaling, toxic cleaning products, because you're going to know exactly what's in your products.

Eden Fried: And you're going to know that it's safe for your baby to crawl around. And even if they do ingest a little bit of it, it's totally safe. You don't have to have that mom guilt. You can just rest easy. And that's huge. Do you want to focus on that? Okay. All right. So let's review a little bit here. We talked about a lot, but again, the big idea here is that you want to make sure that in your funnel you are offering this tripwire at the right time. So again, your goal is to drive qualified traffic over to your site. Once they're on your site, get them on your email list with a lead magnet and, bam, right there, that dollar sign, that's where you're going to be offering your tripwire offer to people. And usually this is instead of like a thank you page or whatever.

Eden Fried: So right after they sign up for your lead magnet, they're going to see your tripwire sales page, whether or not they buy it, they're still on your email list. And you have that opportunity to build a relationship with them and nurture them with all kinds of quality content and then eventually pitch and launch them a higher priced offer down the line. That's how it works. All right, everybody. Thank you so much for tuning in today. I hope you learned something. I hope this was valuable for you. If you're interested in learning more about setting up a tripwire offer and turning your leads into instant customers so hopefully you'll be able to turn them into higher paying customers down the line, you can get everything that you need at edenfried.com/instantcustomer, that's edenfried.com/instantcustomer and you'll be able to download the instant customer guide that will give you key ingredients for a tripwire, five steps to follow example, tripwire sales pages, lots of goodies that are going to help you get your trip wire all set up and ready to go.

Eden Fried: And if you enjoy this, I'd love to hang out with you over on Instagram. Find me at Eden freed it's E D E N F R I E D. Hang out with me on Instagram. Follow me, send me a message. Let me know if you have any questions, but instant customers, about getting instant customers and about setting up a tripwire offer. And most importantly, I do want to say, if you set up a tripwire offer and you make your first sale, I want to be the first one to hear about it. I always say that when I'm doing these presentations, because I love, love, love it when people share their success stories with me. So if you go ahead and make a tripwire, please share with me when you make your first sale, because I am going to be jumping up and down with you. And I can't wait to hear your success story. Thanks everybody. And I'll catch you later.