Sasha Korobov: Hello, and welcome to the training. My name is Sasha Korobov and I am so happy that you're here. And we are here to talk about your secret weapon to creating clients, okay. No email list or website required. And I'm going to train you on something that just skyrockets trust with potential clients so quickly to the point. And this is a warning. Be prepared. People might start approaching you out of the blue and asking to work with you. No, I mean, it, this has happened to me. I'm going to give an example of when this has happened to someone else who wasn't even my client. I just gave her a free training on this and she picked up a client in no time. So whether or not you have had no clients or if you've had some clients, but you notice that your sort of client pipeline is starting to slow down.

Sasha Korobov: I am going to teach you about free, simple way to skyrocket trust with your ideal client and yeah, maybe enroll a few. So I'm going to give you a little background and then we're going to jump right into the training and you're going to get so much goodness from this. I'm going to get your screenshot finger ready, because I'm going to give you some free things to take away so that you can implement this training straight away for free, no sweat, no complication. And this is actually pretty fun. This is like a well kept secret. I don't know why more people aren't doing this, but that's not going to be you because you're going to learn how to do this awesome client creation, maneuver, which is going to benefit you in so many ways. So instead of being like creepy and cryptic time to dive in, okay, here we go.

Sasha Korobov: So just wanted to tell you a little bit about me. I know this is the boring part, because this is all about you and your success, but you should know who you're speaking with. So again, I'm Sasha Korobov and I help my clients grow their own client rosters through the power of podcast guesting, which I consider like lazy marketing. Cause like, it shouldn't be this fun you're here because of Shannon Mattern. Right? That's how I met Shannon. I was a guest on her show. She was a guest on mine, super fun. And yeah, I've created clients out of that. So just for the more boring stuff, I was certified by the ICF, the International Coach Federation in 2016. So about five years ago, I have had dozens of happy clients that I've helped reach their goals, which is obviously the best part of why we do this.

Sasha Korobov: And I am from New York / DC. I sort of split my time between both. Um, but now I am in London, right outside of London, in the UK with my husband and two cats. And might I add five, very adequate rhododendron shrubs but that's enough about me. This is about you and your success. So I'm gonna dive into a little bit of background about three mistakes that I've made in my journey, which I wonder if you might be making too and then we're gonna do a little bit of background and we're going to dive right into the training. And again, everything you're going to take away from here is completely free to implement and fasttracks. trust that you're building with your ideal client. It's golden.

Sasha Korobov: Let's go.

Sasha Korobov: I need a sip of water. So as I get that sip of water, I'm curious to know in one sentence, can you tell me in one sentence who your business serves and how okay. And I wonder if it can be like a 12 to 14 words sentence and not like a 50 or 60 words sentence, let me know. Who does your business serve and how

Sasha Korobov: Okay.

Sasha Korobov: We think on that, you know how I just said, I help my clients grow their client roster through the power of podcast, guesting, boom. But I wonder, I haven't always been able to roll that off the tongue as easily. I had to do a lot of work around this

Sasha Korobov: Who had trouble

Sasha Korobov: Answering that question. I wonder if you had trouble answering that. I wonder if you still are having trouble answering that, if you haven't awesome. I'm super excited for you. And I can't wait to read your response, but if you've had a little bit of trouble around this know that you're not alone. Okay. And I know probably why you're having a problem answering that question, like boom. In one sentence. Okay.

Sasha Korobov: So I want to talk

Sasha Korobov: A little bit about when I was like Elle Woods arriving the Harvard law school. When I was setting up my business. Now I had done my coaching certification. That's obviously me in the picture. Okay. Um, I had done my coaching certification. I had helped quite a few clients actually. And I was looking to build and get away from like the beta packaging and get more into like my signature program. And my client roster like really started to drop off. It really started to drop off. And I was concerned because I didn't know why. And so I jumped into what a lot of people do. I made my first mistake. Remember I said, we're going to go over three mistakes I made. And the first mistake that I made, I thought the next step was promotion. Okay. So I see that my client roster is slowing down and this works if you haven't had any clients at all yet. Okay. So whether you've had some clients, you've had a few, but it's dropping off or you're getting some, but it's not quite as consistent. This works across the board. I thought my next step was promotion. I just need to tell people about my business. Right. They just need to know like what's going on. So, and how awesome I am and how qualified I am.

Sasha Korobov: Um, but wondering if you are

Sasha Korobov: Going out to promote something, what are you promoting? Like I said, is it promoting yourself? Is it promoting what you think your clients should be doing? Is it promoting the kind of people that you want to work with? Hm. I realized after a while there was a gap. And again, I live in England. I had to put in a cheesy, British reference of mine, the gap, forgive me. So I was in sort of the business setup space. I wanted to be a little more consistent with what was going on. And I was starting to realize that what I was doing to promote wasn't working, what was the gap? The gap was my client. The gap was my client.

Sasha Korobov: And what I mean by that is I was trying to speak too much about why I thought people should hire me. And, you know, the things that I thought I could do for them instead of focusing on what their problem was, using their words, speaking in a way that they understood. I was convinced that if I went on and on about how awesome I was in the kind of results that I could get and some of my beliefs and my trainings and where I've come from, I thought that would be enough. And not only was it not enough, it was dead in the water. Um, I wondered, just let me know in the chat, have you had an experience like that? Where, where you've just feel like you've been putting in this work and trying to do all this stuff only to find that what you're trying falls flat.

Sasha Korobov: And it was around this time that I fell into another trap. Okay. We can call it a second mistake because I thought I was supposed to be promoting. Like I said, that was mistake. Number one, mistake, number two. However, as I've sort of been hinting at, or just saying directly, really, I didn't know which problem I solved for my clients. I was putting too much stock in where I thought they should be in why and how that I wasn't focusing on enough on their, on their pain, on their frustration, on what their problem was costing them. And because of that, I wasn't speaking to them in a way that was clear. I wasn't speaking to them in a way that like hooked them and got them interested. And you know, it's a shame because not only did it mean I didn't make money, but it meant that people were out there who I could have helped who needed help, but they didn't know that there was a solution in me because I could not effectively tell them. Okay,

Sasha Korobov: So

Sasha Korobov: You may have heard this before, but I just want to reiterate, if you say, well, I want to help as many people as possible. I want to just get as many people as possible to know who I, and that will be the solution. If you say, you're going to help everyone that actually closes doors. Why people don't buy vague. People want somebody who's like O M G this person has read my mind. This is exactly what I need. So to put this into some perspective bottom line, like I said, general promotion attracts no one people don't buy vague. And it really triggers something icky, which is the, so what factor? You don't want someone who's going to be an ideal client of yours, hearing what you have to say about what you offer and saying. So what like, Oh, well I'm so great. I have this qualification.

Sasha Korobov: Cool. Oh no, no, no, no. But I can really help you advance in your career. Fine. Oh, I can really get you on board with like a plant-based diet, which is totally awesome. I don't understand why this matters to me. I don't understand. There's a disconnect here. Um, you're trying to tell me what the solution is and you haven't even demonstrated that you get why I think this is a problem. Makes sense. So this isn't just offline though. Okay. Or online, even if you go offline, if you try to do stuff like in person workshops and, um, getting people that way, you know, I've done that and it can work. You do have a little more leeway to be a little less specific, but man, that well runs dry. There are only so many like meetups or workshops and stuff you can do before. You're like, Oh, okay, this old hat doesn't quite fit anymore.

Sasha Korobov: And also referrals run dry too, unless you're getting sharper about how you talk about your business. That well is going to run dry and you're not going to continue to generate the revenue and the experience that you need. So here we go. We've done the background. You're probably sitting here wondering how do I find clients then? How, how do I find my clients? Well, this leads me to mistake. Number three, if you are going to focus on your clients, there is a big difference between advertising and marketing. And, and why am I talking about this? I'm talking about this because this recently came up in another workshop and online, like virtual summit that I've done. And people kept asking me about funnels and webinars and all of this nonsense. And I would love for you to just let me know in the chat. If you know the difference between advertising and marketing.

Sasha Korobov: I know it sounds pretty straightforward, but you'd be surprised how many people confuse this. So let me know in the chat, what is the difference between advertising and marketing? Okay. And we're just going to go through this real quick. So if you are interested in advertising, what you are focusing on is getting a lot of exposure to a big audience, okay? You want to get your name out there to as many people as possible. And what you're hoping will happen is that if you can get a large amount of people to pay attention to you, a small percentage of those people will buy. So you see stuff out there about the webinars and the funnels, Facebook ads, right? A huge one. And some people will be upfront and tell you that you need like 1% or something of people to buy. And that means you need to get a lot of people under your umbrella. OMG, it's so much work. It's so expensive. It's so complicated. And I don't think you should be advertising unless you've already hit like six figures. And I've been self-employed for quite a while.

Sasha Korobov: Excuse me.

Sasha Korobov: So advertising. That's why I've got this sort of time square picture here. Cause it's just, it's noise. It's in your face. But a lot of people are going to walk by and a couple of those people are going to buy a ticket,

Sasha Korobov: Excuse me, sorry,

Sasha Korobov: Little coughing fit I'm back. Um, so you want a lot of people to buy or to get exposure to a lot of people in hopes that a small percentage buys marketing, who's been adding their messages in the chat. I'm going to check marketing, ah, marketing marketing is just such a kinder, gentler vehicle. And the reason is because you can have a smaller targeted audience. You don't need to get all these crazy numbers of people like that. Previous slide with the, you know, times square and the billboards, you just need to go to a smaller targeted audience. But if you're going to do that, you need clear, specific language to reach those people. And you need to know where they hang out. And that is where you may have been making a mistake. If you've noticed your client roster slowing down, you haven't been going to places where your future client intuitively hangs out and speaking to them in a way that they need.

Sasha Korobov: So I say this to say, you should prepare to market and not advertise, prepare to market, not advertise, not at this stage in the game. If you're still side hustling, please strike any idea of advertising from your goals and what you're working on. Okay. So a little bit of background was given my journey where you might be, how you might've gotten there and what you should focus on. So we're getting into sinking our teeth into it. Now, a word of caution before we proceed, like I have said, but it really bears repeating because I care about you. And you're awesome. And I know that you're probably bombarded with a lot of ads and stuff on Facebook and Instagram and all these places. You're gonna see a lot of stuff out there for these big box, like plug and play digital programs.

Sasha Korobov: I beg you. I beg you. Please

Sasha Korobov: Do not employ these as an option until you are crystal clear on your problem. And know 100% that a solution is going to work for you. And you can do it yourself with no help, because a lot of the help that you're offered. And a lot of these ads winds up being some big faceless Facebook group or some online monthly zoom

Sasha Korobov: Like chat.

Sasha Korobov: Um, and you need support at this stage in the game of you're side, hustling, not one of these big monster things where they won't even learn your name. Okay? So careful about these big box program programs. I'm not saying that the people who run these programs are bad. People I've used some of these programs and some of them are solid and their people are often worth their salt who are talking about them. You're just not there yet. And save your money. I have dropped tens of thousands of dollars on this stuff, learning the hard way that I wasn't ready so that you don't.

Sasha Korobov: I have to. So I love this.

Sasha Korobov: You cannot market your way out of a foggy business idea. This is what we've been talking about, right? If you're not clear, you don't know how to speak to your people. No digital plug and play course is going to fix that. You can do what I'm going to tell you to do instead for

Sasha Korobov: Free. Thank me later.

Sasha Korobov: I don't know if you just heard that my cat meowed, sorry, outside the door. He's a little needy. So like I said, you should prepare to market and not advertise. And I just explained why you shouldn't buy these big box courses. Let's do this instead. Let's learn how to speak your clients

Sasha Korobov: Language and the kicker, as I've mentioned, you can enroll clients before you even market. I know, right? So you're, you're in the phase where you're

Sasha Korobov: To grow your client roster. You're not really sure how to market yet, because you don't know how to talk to your clients. Guess what? You can enroll clients through finding out how to talk to them. And that is what we are going to go over. This is so much fun. I want to talk to you about the power of market research, specifically the market research interview interview.

Sasha Korobov: Before you roll your eyes and write this off as boring and let out a sigh of, you know, boredom. I just

Sasha Korobov: Need you to know that this is the sexiest and most powerful tool in your arsenal, and you should be doing it at least once a year consistently. If you are going to continue to evolve and adapt in your business. And if he needed a little proof of how this can work, this is from a lovely woman named Nicole, who I came across and I gave her a training on this. Um, and this is the feedback she had. She said it happened. My second market research call asked how we could work together. Thank you for the inspiration and Nicole. Um, thank you for doing this very straightforward and simple work. And letting me use this as a testimonial for me, when I was getting started, I made $1,500 in one week with no website, no email list, no social media following. Okay. Through doing what I am about to train you on, which is free.

Sasha Korobov: And it's awesome. Now I'm curious, like I've said, if you have no market research, you have no business. Fortune 500 companies spend millions on market research a year, but you're going to do it for free because you're awesome. And you're in the know through this training. So here's the awesome part, especially if you're in the online service-based world. So if you're a web designer, if you're a coach, if you are a consultant in some capacity, um, you know, any of these, like a freelance contractor, copywriter, whatever, you will have any future website, social media or ad copy written for you. If you do this, because by conducting market research interviews, you are basically asking for people to give you words that you will then turn out as your copy and draw more ideal clients in. And that's exactly the point. Okay? So like I said, enroll clients along the way, let this be easy. Okay. You've struggled enough. Let this be easy. So who has done market research? I'm curious, I'm curious. And when we talk about market research, we talk about a couple of different things. So I've heard people say that they read reviews on Amazon, that they, you know, sort of go down the Google rabbit hole that they go into Facebook groups and that they've seen what other people have had to say. So I'm curious who, who has done market research here and what kind of market research have you done?

Sasha Korobov: Okay. So while you're filling that out, I wanted to just share with you something that, Oh, it obsessed me, but I understand. Okay. And basically what this is, is that a lot of people will tell me that the market research that they have done is surveys and why surveys. It can be instant, easy. You can like collate aggregate. You can do all of that easily. And so I can see how it's appealing, but, Oh man, please don't do surveys. Especially if you're at the stage where you're looking to get clear on your clients and what they're up to surveys are impersonal. You don't make any type of connection. And we're talking about building trust with your ideal clients, through what I'm, what I'm going to be teaching you and speaking with them and making a connection, which is free and it's effective. Um, so surveys are impersonal.

Sasha Korobov: They don't let you do that. You can't ask people follow up questions. What if someone gives you a really interesting nugget of information and then they don't leave their email address and you can never follow up again about their awesome feedback. Um, you'll probably get a pretty low response rate depending on how much you want to Badger people. And you'll also get bad data because when people get a survey, they want to get through it as soon as humanly possible. That's the goal, right? Anytime I have to fill out a survey, even if it's as a favor, I'm like, how can I make this pain stop as soon as possible? Okay. And we, that we don't want people to feel that way about, you know, we're going to do something a little more effective. Let's dive in. So what are you going to need in your toolkit to get started free resources?

Sasha Korobov: That's what, so if you don't already grab yourself a free zoom account, okay. You can use a social media account, whichever one you're on most and most comfortable with for doing this stuff. I use Facebook and it has been such low hanging fruit and so easy. Okay. Get yourself an online calendar. Now I spend like 10 to 15 bucks a month on Acuity. I like Acuity. It, it, it works well for what I want. Um, but Calendly is a free option. That has been very good for a lot of people that I know and that who I've collaborated with and worked with. They love Calendly. It's free. It does what you need. So if you're looking for a free option and don't have one yet you can snack, Calendly, integrate your acuity or Calendly calendar with zoom. So you've got zoom, you've got the calendar, integrate them.

Sasha Korobov: And then, Oh, I have to be creepy and move my head. Set aside 30 to 40 minute appointment slots. Once you've got that, all done, get ready to interview. Oh, I love interviews getting started. We're going to dive in. But again, I want to reiterate now that you know that we're going to be doing this client creation through interviews, I have to tell you Harvard business review. So not a bunch of idiots, right. Got together and did a study. And basically someone would have to read your emails. If you were sending emails, they would have to read in full 34 emails to equal the selling power of one conversation.

Sasha Korobov: There's

Sasha Korobov: A reason I'm telling you not to mess with this complicated tech stuff. And instead have conversations with people, all right, focus on depth and not breadth. It is going to pay off because even if you're enrolling clients, that's awesome. But if you're not, you're going to build trust with them. And they're going to be able to refer you along the way. This just pays dividends. And I can't wait for you to put this into, into power. So just wanted to give you that little disclaimer.

Sasha Korobov: Now pick

Sasha Korobov: A question that relates to your business and what I mean by this to get started. Once you have your free online tool kit ready that we just went over. What is a question that's related to the problem that you think your business solves? So why haven't you tried a plant-based diet yet? Or why do you think that you haven't gotten that promotion yet? Or what's stopping you from, um, promoting your web design business? Um, you know, why are you stuck with enrolling clients in your web design business? Something like that. So pick a question related to the problem you think your business solves, write short call for interview volunteers. Are we ready? Do we have our screenshot fingers? Ready? Everyone get ready? Because I'm going to give you the template for how to do this. You don't need guesswork. You need results. So here we go, get ready to screenshot this. Okay. These are the pieces that you need to put together. A simple request for market research interviews. We're going to go over this. So don't panic, but I just want you to get this piece, this outline here of what you need. So we got that screenshot-ed

Sasha Korobov: All right. You're going to

Sasha Korobov: want to have your request because just psychologically people like to help other people. So if you say right upfront, Hey, I have a request and here's an incentive. This is magic. Um, it's either going to draw the people in who are like, Oh, I want to help. Or the people who would see that and be like, Hm, I can't be bothered. They'll scroll right past, which is an equal blessing because you don't want those people. Anyway. Secondly, make sure people know that you're not going to pitch to them. Okay. Do not pitch to people in these calls, be transparent and be in integrity. You just want research interviews, which could turn into people, wanting to work with you. Like I told you about with me and Nicole earlier in the presentation,

Sasha Korobov: But still no pitch, a credential

Sasha Korobov: Credential, not credentials, a credential. Are you a certified coach?

Sasha Korobov: Are you a, um, experienced

Sasha Korobov: Web designer that specializes in WordPress or Squarespace? Are you a, um, health coach that has a particular, you know, nutrition certification, anything like that? List one credential

Sasha Korobov: And be done. Your target.

Sasha Korobov: Who are you targeting for these interviews. Okay. Ideal clients. Who do you want to speak to? Who do you want to learn more about

Sasha Korobov: The pain

Sasha Korobov: Point? You probably have heard about the pain point. What is the problem that you think they're having

Sasha Korobov: The logistics for? How you're going to facilitate the interview? A tangible

Sasha Korobov: incentive. And again, you'll refer to it up here too. And an immediate call to action. Are you ready for something amazing? Let me know in the chat. Yes. Why thumbs up anything? Are you ready for something amazing? I'm going to give you a sample here.

Sasha Korobov: Oh, goodness gracious.

Sasha Korobov: Give you a sample here. Screenshot this, because this is an example of the call for market research interviews based on the formula. And we're not done. I am going to walk through this. I'm going to read this out loud and show you where each component is. You are going to have no excuse when it comes to just putting this together really quickly. So here we go. Like I said, that outline, I gave you request and free coaching. I am a career coach looking to speak with 10 women who want to leave their jobs, but are afraid of the impact it will have on their finances. Sorry, that's blocking. That says pain

Sasha Korobov: Point. This is

Sasha Korobov: For some business market research that I'm doing, and don't worry. There won't be any pitch to sell to you. This would be a 20 minute interview done over zoom and recorded for my research. The recording would be held confidentially and never shared. For any reason, I'm aiming to have the interviews finished by October 1st

Sasha Korobov: In exchange. I am

Sasha Korobov: Happy to offer 20 minutes of free career coaching to help you decide whether or not leaving your job is the right move for you and give you an action plan forward to participate. Just click on the link below

Sasha Korobov: To book an appointment. There it is.

Sasha Korobov: Screenshot this to get your little screenshot fingers, screenshot this, because now you've seen where

Sasha Korobov: Each component of the call for

Sasha Korobov: Research interviews is actioned right in this sample. And just a note on the two last things, a tangible incentive, please don't just say something like coaching or recipes or, um, a template. Give them something that doesn't really create a whole lot of extra work for you. You're not creating a new freebie. You're not doing anything like that. Cause you don't know what people need yet. Don't create a freebie. Don't do that. Something that's easy for you like coaching or if you're a web designer like a home page review, something that you could do in your sleep in five or 10 minutes. Okay. So a tangible incentive that's specific to the problem that you're trying to solve. That's going to draw people in. That's going to bring in people who are already motivated who want that solution. It's like shooting fish in a barrel. Don't shoot fish in a barrel.

Sasha Korobov: That's not nice. Um, and finally for immediate action, please, don't say something to the effect of send me a DM or like this post or comment below. I've seen a lot of that. And when you do that, you lose momentum. You have to then chase those people to schedule an interview, have a separate conversation. Whether that's in DMs or in the comments, you lose people. They drop off. You want people who are motivated to get a solution to their problem. And who are your potential target clients? So this is magic. Let me know in the chat. What you think about this? Because I don't see a lot of people doing this, but do you see how this can draw in people who are a) struggling with something, b) looking for a specific solution, c) likely to pounce on the fact that you're offering an incentive to get a solution for their problem. And d) providing an immediate call to action through booking a link

Sasha Korobov: Right there down below.

Sasha Korobov: Do you see how this is like kind of magic? It is now. I know it's creepy. I keep having to like dance around and move myself. But here we are. Now that we've gone over how to write a short call for interviewers, like I said, offer a relevant incentive. If it's easy, like 15 minutes of free career coaching on whether or not people should leave their jobs. That's very clear. You will get people who are interested in that. If it's more health stuff, if it's like the plant-based coach idea, it's um, I, Oh, I see that, you know, you're struggling with weeknight prep. I will give you three recipes for, um, easy prep on a week night or something. Um, or again, a homepage review. If you're a web designer, something like that, which is straightforward, specific and easy for you. Because again, I'm all about letting it be easy, lazy marketing over here.

Sasha Korobov: Now, once you do this, let's see,

Sasha Korobov: Sorry. My little mouse was not cooperating. Post the call that we just went over research on your Facebook page or in Facebook groups with permission from the admins always have permission from the admins when you do this. Okay, but just post it on your social media channels. And in groups

Sasha Korobov: That easy,

Sasha Korobov: Think of a question, write a call for interviewers, er interviewees with an incentive post.

Sasha Korobov: It's that easy.

Sasha Korobov: Now again, about these research chats, I gave you the nerdy Harvard business review statistic. Having a conversation with someone is really going to skyrocket their trust in you and this to bring it full circle from the beginning, talking about this. This is why when I do these chats, I will literally have people ask me how to work with me. Because by giving people the opportunity to just talk about their problem, have a listening ear and you being willing for free with no strings attached to offer that solution is a gold mine. Okay? So you can have people ask to enroll as a client with you.

Sasha Korobov: And

Sasha Korobov: It's magical because all you've done is go out to get clear on your client, to learn their language, to learn what they're struggling with. So the goal is research, but the pay off can be much higher. Just remember that. And this is why we say no pitch. You want to show up to these conversations fully transparent and in integrity. So they're magic. And I want this magic for you. Like I said, it is free. It is straightforward. And even if you're not enrolling clients using it though, like I said, be careful because I have done and I still do enroll clients this way. You're going to be in the hearts of minds of people. And even if they don't buy, now, they may in the future or they can refer people your way because in the sea of all these, um, coaches and consultants and, um, service providers, there's so much noise out there, but you've already created a connection with someone and that's bumped you to the top of mind. That is why this is magic.

Sasha Korobov: So right.

Sasha Korobov: You have your toolkit. You've written your call for interviews. You've got people booking and now just remember to record, okay? You don't want to focus on taking notes. If you have one or two things that come up that are interesting, that you want to jot down by all means, do that. Yes, but you don't want to sit there taking notes because otherwise you're not paying attention and having a conversation with your ideal client, which is the whole point. So record.

Sasha Korobov: And once you do that,

Sasha Korobov: Focus on two sets of questions, two sets of questions about where they are now and where they want to be. And is there a little asterisk there? Oh, that's because you're going to get your screenshot finger finger ready. I'm going to give you the list of questions. So you don't have to come up with anything. I'm telling you, this is gold. I want you to be successful. I'm giving you everything. You need to enroll clients with no digital footprint because I care about you and I've been there. So that's coming, don't be too prescriptive or rigid in these market research conversations by which I mean, if you have, I'm giving you the questions and you can tweak and word them, how best fits for you, but don't be too rigid about making sure that you're like sticking to questions. Let them talk a little bit, I mean, have a little bit of a fence in the farm yard, but let them play within the fence. Make sure that they feel heard more than anything else. And like I said, play with the questions a little bit, but don't be too, too rigid. Finally, once you've completed these interviews and maybe picked up a couple of clients, get all of the answers to the interviews in one place, I do it in a Google sheet again free. Um, and I don't, I don't like transcribe or anything, but the key points of the answers to their questions, everyone that I interview goes in one spreadsheet. And that lets me look at themes and trends of what people are saying, what they're really struggling with. And that my friends in that spreadsheet

Sasha Korobov: Is where all your

Sasha Korobov: Future copy is going to be written. It's going to be the focus of any like Facebook lives or Insta live streams that you do. It's going to be the topics that you pitch when you're trying to get on podcasts, it's going to be the gold mine for reaching your,

Sasha Korobov: Ideal clients.

Sasha Korobov: You go to your ideal client and get the words from them themselves. You don't sit and guess you don't make it up. You don't pull anything out of thin air. It is so simple and straightforward. So you wanted questionless. I got your question lists, screenshot. This, this is the first set of questions to have in these interviews. And again, this is focused on where they are now, what they're struggling with, what are the things that are making their growth or progression their success more difficult. Okay. Everyone screenshot that good. I'm going to go to the next set of questions.

Sasha Korobov: Screen

Sasha Korobov: Got to move my head a screenshot this too. This is the second set of question, which is understanding their goals and dreams. Okay. So you've talked about where they're struggling. Now. You're going to focus on where they want to be a note about this last question. This creeps

Sasha Korobov: People out, asking

Sasha Korobov: People, if someone swooped in like you with a solution, what would would you pay for that? So if you're asking someone this question, excuse me, friendly interviewee if I had the solution for this problem, you're describing, would you pay for it? A lot of people shy away from it. Don't do that. It is the most important question of the whole batch, because you're trying to, trying to determine if there is a market for what you are trying to sell and help people with. I know someone who wanted to do video game coaching to like improve their game and their technique and get further ahead. Every single question they got positive answers to, except this one, they talked to so many people, they were so convinced that they had such a good business idea around video game coaching until they realized that their target target audience couldn't pay for it because it was mainly teenagers.

Sasha Korobov: So it was frustrating, but it saved them a lot of heartache and money because they realized that they had to pivot how they sold what they were doing. So do not skip that question. Okay? Recap, like I said, your next step is not promotion. It is getting crystal clear on your client language because then selling is easy strive for marketing, not advertising because it lets you go deep with people. Instead of trying to just get as many people as possible through complicated ad and funnel and webinar stuff, which you don't need and focus on going deep with a few interactions. That is why I'm here because I got chatting to Shannon and we became friendly and decided we wanted to collaborate. I didn't get like this opportunity through a funnel or a webinar or an ad or anything like that. I've had rich conversations with a few people that keep yielding dividends and opening up client opportunities for me.

Sasha Korobov: So I'm telling you, this is so fun and straightforward and simple. So what's next? Oh, you've got the training. I'm so happy. This is my favorite thing to do. And if you want to master your niche, get a little less fuzzy, get to know how to talk about what you do in one sentence without, you know, using 50 or 60 words. Like I caught myself doing in the past, get clear on your client language. If you need some help through this particular process that I trained on, if you want to put together a simple and irresistible package and enroll clients through the power of podcast guesting, which is so fun, which is so fun. I can't even tell you, then let me know. I invite you to apply, to come and work with me, head on over to Sashakorobov.com I can move myself back now, head on over to Sasahkorobov.com/ strategy, and just apply to work with me.

Sasha Korobov: It's that simple. I love also, I'm not very scary. I'd love to chat with you. If you just have questions about any of this, or if you want to know more and otherwise this is where I will hang out and where you can find me head on over to Sashakorobov.biz on Instagram, or check out more about me at Sashakorobovcom. But in the meantime, until I hear from you, I'll be here. If you have some questions, type them in the chat, let me know. I'm so grateful, um, that you hung with me for this training. And again, this stuff is so fun. You can go out there, you can be enrolling clients for free in a way that is really authentic and in integrity and, um, fun and get that client language. So you never have to wonder about what you're going to write ever again when you do come to really market. So, Oh, it's my favorite thing in the world, but never forget. Okay, you are here. You are awesome. And so is your business. And whether that's listening to my podcast EntrepreNot Yet, you can find that on that website at Sashakorobov.com, finding me on Instagram or applying to work with me, I look forward to connecting with you because I bet your business story is an awesome one until then take care. Thanks.

Sasha Korobov: [inaudible].